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Brewers can entice extra US adults to strive non-alcoholic beer by suggesting utilization events, creating new flavors and launching natural varieties. The market potential for non-alcoholic beer within the US is massive as 40% of US adult beer purchasers/drinkers would like to see more non-alcoholic options.
Present shoppers that non-alcoholic beer is a brilliant different for sure events
Schooling is required as a result of, at this rising stage, many US shoppers merely don’t perceive the function and potential advantages of non-alcoholic beer.
Manufacturers can use advertising and marketing campaigns to assist adults higher perceive the occasions and settings when non-alcoholic beer is a helpful different. Such conditions embody:
- Instances when alertness or management is desired or mandatory, resembling workday lunches
- Events, “periods” or different prolonged events when drinkers wish to keep management by alternating between alcoholic and non-alcoholic drinks
- Offering an choice for adults who’ve private or well being causes to limit their alcohol consumption.
Clarify some great benefits of non-alcoholic beer
It’s beer with out the consequences of alcohol
Non-alcoholic beer generally is a refreshing choice when shoppers have to be alert, resembling throughout daytime actions.
It’s a brand new style expertise for beer-lovers
Some US adults are curious about making an attempt completely different beer kinds and flavors, no matter alcohol content material.
It provides selection for non-beer drinkers
Curiosity in new non-alcoholic drinks total can carry incremental gross sales to the beer class.
Flavors are wanted to assist non-alcoholic beer stand out
Flavored non-alcoholic beer can entice shoppers to strive non-alcoholic beer as a result of they like the particular taste quite than the flavour of beer by itself. But, so far, the overwhelming majority of non-alcoholic beer launches measured by Mintel Purchase Intelligence have been unflavored.
Clausthaler’s Grapefruit Non-Alcoholic Blended Beer is the one flavored non-alcoholic beer introduction within the US from Jan 2017-July 2021. The product’s two highest attributes are distinctive and refreshing, based on Mintel Purchase Intelligence. This implies that fruit flavors would differentiate themselves for customers.
Flavored non-alcoholic beer additionally would higher compete with the number of flavors supplied by arduous seltzers, that are well-liked amongst health-conscious adults, based on Mintel research on ready-to-drink (RTD) alcoholic beverages.
Develop extra natural non-alcoholic beer
Natural non-alcoholic beer may assist the section join with health-conscious adults who need drinks with a number of well being points.
Inspiration for natural non-alcoholic beer could be present in Michelob Extremely, which prolonged its well being picture with an natural line.
Michelob Extremely Pure Gold Natural Gentle Lager bears the USDA Natural seal and is constructed from “natural substances sourced from the best farms within the nation.” It prolonged this positioning with its Natural Seltzer.
What we predict
US brewers want to assist extra adults perceive how non-alcoholic beer can match into their existence. Advertising and marketing will help clarify the suitable events for alcohol-free choices, whereas new flavors and natural choices can herald new shoppers.