After we did a fast ballot with our CMO neighborhood final 12 months, 84% believed that the function of the CMO and the function of promoting elevated via final 12 months in so some ways. This was one in all many inspirations for launching The Business of Marketing Podcast, as we wished to unpack how CMOs work collaboratively with their C-suite companions to drive enterprise transformation.
Do not miss The Enterprise of Advertising, a brand new sequence that includes main c-suite executives sharing insights on the significance of leveraging the intersectionality of promoting, finance, expertise, HR and the boardroom to drive enterprise development. Tune in.
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