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Podcasting is a quickly rising business. In 2020 alone there have been over 900,000 new podcasts began. Whereas many individuals are centered on starting and launching their own podcast there may be an untapped marketing strategy that has resulted from the podcast business rising so rapidly: podcast guesting.
Podcast guesting is the place you go on another person’s podcast. You spend wherever from 20-45 minutes sharing your story and offering worth to the podcast’s viewers. In return, you generate extra affect and earnings for your self. In as little as one hour per 30 days, you may be reaching an viewers you have not tapped into earlier than.
Associated: The 10 Commandments of Podcasting
As an alternative of beginning your individual podcast, interviewing company, modifying your present, after which selling your podcast, you’ll be able to flip to podcast guesting the place the host takes the entire work and also you simply want to indicate up.
If you’re new to the idea of podcast guesting, listed here are 6 explanation why podcast guesting is an untapped advertising and marketing instrument.
1. There an infinite variety of podcasts
There are new podcasts popping out every day which suggests there’ll at all times be extra alternatives so that you can be a podcast visitor. You’ll by no means run out of interviews guaranteeing your organization is getting as a lot publicity as attainable.
2. Set up credibility
By occurring podcasts that attain your target audience you’ll set up credibility and thought management. Your viewers will proceed to see your title repeatedly and notice that if these podcast hosts consistently need you on as a visitor then you need to have one thing necessary to say.
I am certain you have listened to a podcast earlier than with an writer popping out with a e book and rapidly you see them on related podcasts to which you hearken to.
3. Generate extra shoppers and leads
While you set up credibility and thought management you might be constructing a pipeline of shoppers and leads.
After you do an interview on a podcast, your interview will reside eternally. This implies for those who recorded an interview at this time, somebody three months from now may hearken to your interview after which determine to achieve out to your organization.
Associated: How to Start a Podcast (and Keep It Going)
The extra interviews you do, the extra persons are going to listen to you which of them will increase your story of resonating with somebody and having them be curious about working with you.
4. Content material machine
Podcasts are a content material machine.
In the present day, most interviews are performed over Zoom video. This implies you’ll obtain a duplicate of the interview from the podcast host.
You’ll be able to take your interview and splice up the video to create social media posts that you would be able to then promote to your networks which can create much more model authority.
From a single thirty-minute podcast visitor interview, you’ll be able to generate a month’s price of content material.
5. Backlinks to your website
Podcast hosts have a present notes part on their web site. A present notes part is just like a weblog submit the place the podcast host does a recap of your interview collectively. On the present notes web page, the podcast host hyperlinks to your web site.
By having the host hyperlink to your web site, you might be getting a high-quality backlink. While you obtain extra backlinks, you increase your SEO score. This implies you’ll be able to rank larger on google giving your organization extra elevated appears than a website that is on the second web page.
6. Networking with podcast hosts
A podcast interview may be an intimate expertise since you are spending time with somebody in a 1-on-1 format. Over the course of your interview, the host will turn into aware of your self as you’ll with the host. You’ll be able to study one another’s companies and what you each are on the lookout for in an excellent shopper.
Podcast guesting may also help you attain and community with podcast hosts who you usually would not have the chance to talk with. The relationships can flip into three way partnership partnerships, referral companions, and even enterprise partnerships.
Writing on Medium, Casey Botticello suggests this tactic to get your self booked as a visitor: “Almost each podcast may have a web site that features contact info for the host or producer. In the event you haven’t interacted with them earlier than on-line, you’ll be able to e mail them along with your pitch. It needs to be brief — not more than a few paragraphs — however provide sufficient info for them to guage in case your materials could be an excellent match.”
Matchmaker.fm is only one of many free providers that join podcasters and company.
Podcast guesting may be an unfamiliar expertise for those who’ve by no means performed an interview, however if you wish to dive into an untapped advertising and marketing technique that may develop what you are promoting then I’d advocate implementing podcast visitor as part of your advertising and marketing technique.