Instagram accounts that maintain contests can obtain as much as 70% faster follower growth than accounts that don’t maintain contests.
In order for you a preferred Instagram account, developing with and executing some Instagram contest concepts is a good begin.
On this submit, we’ll discover how you should utilize Instagram contests to boost model consciousness for your small business.
We’ll additionally dive into a number of the finest practices to bear in mind when operating your contests.
By the tip, you’ll know the way to run a profitable Instagram contest that can deliver your small business the eye it deserves.
Why Instagram Contests Are a Good Thought
There are different methods to get extra Instagram followers, after all, however few different strategies can enhance your follower numbers so shortly, and with such minimal effort.
Not solely that: Instagram contests may also make it easier to achieve more engagement.
Posts which can be associated to Instagram contests are likely to earn roughly 64x more comments and 3.5x more likes when in comparison with ‘regular’ content material.
On high of that, 91% of the posts which have achieved 1,000+ feedback are contests.
All of those stats present that operating Instagram contests is likely one of the finest methods to improve brand awareness.
In the event you’re apprehensive about being caught in a cycle of regularly churning out contests, all within the identify of boosting model consciousness, don’t fear; you don’t have to constantly run contests to reap the advantages that good Instagram contest concepts can provide.
That’s since you’ll discover a trickle-down impact on the remainder of your regular content material on account of operating contests. Folks will really feel a higher affinity towards your model as a result of goodwill you’ve generated along with your contests.
In consequence, they’ll be extra more likely to share and have interaction along with your regular content material.
Plus, as a result of contests generate extra followers, there’ll naturally be extra individuals uncovered to your content material. This will increase the chance that share and engagement levels might be increased than ‘pre-contest ranges.
Greatest Practices for Operating Contests on Instagram
Earlier than you run your first contest, you want to pay attention to some essential finest practices. Failure to comply with a few of these finest practices might imply that you simply’re going towards the principles of Instagram.
It might additionally result in your contest producing lackluster outcomes, which may quantity to a variety of wasted effort.
What are these finest practices?
The primary is to just remember to write a transparent and detailed description on your contest.
When writing the outline on your contest, be sure you cowl:
- What the principles are
- What individuals have to do to be eligible
- Any restrictions on who can enter
- The prize
- The deadline
- When you’ll announce the winner
Doing issues this manner makes it straightforward so that you can keep on the correct aspect of the promotion guidelines offered by Instagram.
It will be important that you simply don’t stray from the rules, as doing so might put your account in danger.
Here’s a great example of a contest description.
They’ve executed an excellent job of constructing this detailed, so it’s tough to suit into one picture.
Right here’s the primary half, which helps set up a purpose for the competitors whereas additionally describing what’s on provide.
This second half does an excellent job of letting individuals know what they should do to be eligible to win.
The subsequent bit tells individuals how they will acquire an additional entry. The phrases of the competition are clearly proven, whereas additionally indicating how the winners of the competition might be introduced.
By learning how others are writing their contest descriptions, you’ll be taught so much about what separates a nasty description from an excellent one.
You additionally want to make sure you’re making a gift of related prizes that your target market will really feel compelled to have.
In the event you give attention to making a gift of prizes which can be related to your target market, your contest will generate higher outcomes.
If the merchandise you’re making a gift of aren’t particular to your target market, you run the danger of attracting followers that don’t care about your small business or the services or products it supplies.
In the long run, this arguably does extra hurt than good.
Such people might unfollow your account after a contest, or just not have interaction along with your profile sooner or later.
By selecting the correct prizes, you’ll be able to reliably appeal to the correct sorts of followers and generate model consciousness among the many finest demographic for your enterprise.
All of which helps enhance the chances of you incomes a return-on-investment out of your efforts.
As you might need guessed, making a gift of gadgets of excessive worth tends to supply increased ranges of engagement.
The chart under reveals that prizes price $1,000 or extra typically obtain 5.8 engagements per 100 followers.
This determine is kind of excessive when in comparison with the 1.7 engagements that manufacturers take pleasure in once they give away prizes price $99 or much less.
If you wish to give away a high-value prize, however you don’t have the funds to put money into one, contemplate arranging a partnership take care of one other model. Supplied that you’ve a big sufficient follower rely, there might be manufacturers which can be prepared to offer a prize on your contest in trade for some promotion.
The best way you promote the model that gives the prize ought to be low-key. Within the description of the competition, merely point out that the competition is sponsored by a specific firm.
This Instagram post reveals how one can pull this off.
You additionally have to put some thought into the way you’re going to announce the competition.
It’s a good suggestion to make use of a customized picture throughout the submit that says the competition.
Here’s an example of how you are able to do that.
As proven above, there’s additionally the choice of including the phrases of the competitors to the picture, too.
With all of that out of the best way, let’s take a look at a number of the contest concepts you should utilize.
Instagram Contest Thought #1: Tag to Win
The tag-to-win contest concept is sweet and easy.
All you’re doing is asking individuals to tag a pal within the feedback part in order that they will enter the competition, as properly, and turn into eligible to win the prize.
This contest format does an awesome job of enhancing your profile’s natural attain.
That’s as a result of as soon as persons are tagged by somebody, they’ll possible obtain a notification.
These individuals will then take a look at your profile and doubtlessly turn into a follower.
They might additionally tag others. This may create a viral suggestions loop, bringing extra individuals into the competitors.
To extend the affect of this suggestions loop, you too can ask individuals to comply with your account along with tagging somebody.
Here is an example of a model that makes use of this technique.
If you wish to be courageous, you’ll be able to ask individuals to tag two individuals. This, once more, will increase the potential attain of your contest.
The contest below reveals how this may be executed.
As soon as the competitors is over, choose somebody at random from the feedback part. You should use an automatic system to do that in order that the competition stays goal.
If one of many entry circumstances is to comply with your profile, cross-reference the winner’s account along with your follower listing to be sure that all the pieces is so as.
An alternate tackle this format, the ‘nominate a pal to win’ contest, can work equally properly.
As a substitute of asking individuals to randomly tag somebody, you’ll be able to as an alternative recommend that they tag somebody they consider deserves to win.
With this sort of format, the winner of the competition would be the one who has been tagged, and never the one that left the preliminary remark.
Instagram Contest Thought # 2: Prefer to Win
With this Instagram contest, you ask individuals to love your content material in the event that they need to enter the competition and have an opportunity of successful.
You possibly can even use the phrase ‘double-tap to win’ since, on the Instagram app, double-tapping a photograph robotically likes it.
There’s additionally the choice of asking individuals to love your model on Fb, making it straightforward to extend the visibility and, due to this fact, the affect of your contest.
If you wish to increase your follower rely, point out that folks additionally have to comply with your profile in the event that they need to be eligible to win.
Here’s an example of how that may be executed.
This profile has used the mix of asking individuals to comply with and like, thereby growing the potential engagement this contest can produce.
Instagram Contest Thought #3: Selfie Contest
Instagram is arguably the house of selfies, so this sort of contest is a good match for the platform.
It’s a kind of contest that works significantly properly with merchandise.
With a selfie contest, you ask individuals to submit an image of themselves whereas they’re utilizing your product, or with the product someplace within the background.
This contest format is very helpful for a enterprise as a result of it helps present potential clients how a product can be utilized. It’s a wonderful type of user-generated content material.
When writing the outline for a selfie contest, create a unique hashtag after which ask individuals to make use of this hashtag every time they submit their photographs.
You could find the images individuals have uploaded for this contest by looking for the hashtag on Instagram.
On the finish of the competition, choose the image that you simply assume is finest.
Be sure that, if you create the principles for a selfie contest, you add that you simply would possibly use the content material at a later date.
Person-generated content material can present a wonderful supply of social proof. Lengthy after the competition is over, you’ll be able to repost the content material that the competition generated.
Right here’s an instance of how you are able to do a selfie contest.
Just like the ‘like-to-win’ instance from earlier, you’ll be able to mix the format of the selfie contest with the opposite contest codecs we’ve already lined.
You possibly can point out that folks want to love the submit that says the competition in addition to posting a selfie.
Instagram Contest Thought #4: Picture Contest
The photograph contest is carefully associated to the selfie contest we simply lined.
The distinction, nevertheless, is that you simply’re not asking individuals to take a selfie. As a substitute, they will take any sort of photograph they want.
Like earlier than, you ask individuals to submit photographs utilizing a related hashtag that you simply create.
You then search Instagram utilizing this hashtag so as to discover a successful photograph.
With this sort of contest, you don’t all the time have to supply a bodily prize for the winner.
You possibly can simply let individuals know that the prize is that you simply’ll function their content material in your profile.
Here’s an example of a photograph contest of which pertains to a Boston Information channel.
Here’s another one from the Empire State Constructing Instagram account.
It could be that you’ve a product or area of interest that’s completely suited to photograph contests. GoPro is an example of such a product.
If that’s the case, you need to place a particular give attention to operating photograph contests.
That’s as a result of this format might be particularly straightforward to drag off whereas additionally offering you with an abundance of user-generated content that you may function in your Instagram account.
Instagram Contest Thought # 5: Voting Contest
A voting contest revolves across the following steps:
- You ask individuals to add a bit of content material alongside a delegated hashtag. You additionally ask individuals to tag your profile within the description.
- Your followers then search Instagram utilizing this hashtag and vote for the one which they assume is finest. The simplest option to collate votes is to ask individuals to love the photograph that they assume ought to be the winner.
- The individual with essentially the most likes is deemed the winner of the competition.
This contest format is nice at producing engagement since you’re asking individuals to take a variety of social actions. Plus, the individuals who enter the competition will promote their very own entries via their social channels.
Nonetheless, you can argue that such a format is doubtlessly asking an excessive amount of from individuals.
Due to this, you could need to use this contest format solely when you have got a highly-engaged viewers that cares about your profile and its content material.
With that being stated, one other means you’ll be able to run this contest is by having individuals submit photographs first, after which solely you discover them utilizing the assigned hashtag.
Primarily based on what you discover, you choose 3-5 finalist photos and host them by yourself profile.
You then ask your followers to love the one which they assume is finest, and the photograph with essentially the most likes wins.
This method can assist you obtain nice outcomes with a voting contest with out asking an excessive amount of of your followers.
Here’s an example of a profile that’s doing one thing related, however as an alternative asking individuals to submit the photographs to the host’s account instantly.
Right here’s a bit extra context.
Here’s an example of how somebody would possibly submit their very own content material within the hopes of acquiring a vote.
When operating this sort of competitors, you too can ask individuals to submit their contest content to Facebook, as properly.
Then you’ll be able to rely the likes that folks have gathered on that platform and mix them with what they’ve achieved on Instagram.
Doing issues this manner can assist increase the attain of your contest, enhancing your means to generate model consciousness.
Instagram Contest Thought # 6: Caption Contest
A caption contest is a contest through which you ask individuals to caption a photograph that you simply’ve uploaded.
From that time, you’ll be able to both:
- Choose the most effective caption utilizing your individual judgment, or
- Inform others to love the most effective caption.
The caption with essentially the most likes is the winner.
Whereas the second possibility generally is a good option to have interaction your viewers, the primary possibility can assist stop individuals from artificially inflating their likes.
Right here’s an instance of a caption contest:
Chances are you’ll need to edit the picture you utilize to announce the competition in order that it highlights the truth that you’re in want of a caption.
The speech bubbles within the above submit are an excellent instance of how this may be executed.
Instagram Contest Thought # 7: Problem Contest
In the event you’re ready the place you could put collectively a contest in a brief period of time, a problem contest can work wonders.
With this contest format, you simply have to provide you with a easy problem for individuals to satisfy, and the one that solves the problem wins.
The problem doesn’t must be advanced. The truth is, less complicated contests typically draw extra social engagement and participation.
The post below reveals how this may be executed.
All that’s being requested of on this contest is that folks guess which quantity the account proprietor is considering of.
It’s easy and enjoyable. The spontaneous really feel helps to increase the authenticity of the profile, too, which helps increase long-term engagement.
Here’s another example, this time utilizing a ‘guess the marbles’ problem.
This contest format is easy and low-effort, making it a sensible choice for anybody who’s new to operating contests on Instagram.
It’s best to now perceive the way to use Instagram contests to develop model consciousness.
As quickly as you run your first contest, you’ll discover that the entire course of is a variety of enjoyable. It’s additionally in all probability a lot simpler than you anticipated.
Determine on a contest theme, create the principles, and set up a devoted hashtag. Enhance consumer engagement by cross-posting the competition on Fb.
In the event you’re feeling nervous about establishing your first Instagram contest, get in touch and we can help you strategize (and help you along with your different digital advertising efforts).
In the event you can encourage individuals to ask their associates to take part within the contest, accomplish that. The extra individuals who see your contest and content material, the higher.
Do you have got any suggestions associated to operating Instagram contests?
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