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Because the world approaches the one-year mark of life through the COVID-19 pandemic, we glance again on the affect it introduced on shoppers and types and the way Mintel analysts’ predictions and proposals helped pave the best way ahead.
Mintel Developments skilled Matthew Crabbe mentioned the worldwide affect COVID-19 had on firms, the economic system and shopper behaviour at the start of worldwide lockdowns. How can manufacturers attain shoppers amidst a disaster?
As shoppers world wide handled rising emotions of loneliness resulting from social isolation, we noticed how ideas of neighborhood, connectivity and interplay turned extra essential than ever earlier than. We explored the implications for manufacturers and the way they may provide their assist to shoppers throughout this tough time.
Ongoing restrictions and social distancing measures meant shoppers needed to adapt to the ‘subsequent regular’ and their expectations for various sectors have modified. On this two-part sequence, Mintel analysts from the UK and US explored the affect COVID-19 has had on six completely different industries and the repercussions past the pandemic.
On this episode of the Mintel Little Dialog podcast, analysts from across the globe mentioned how COVID-19 accelerated and shifted international shopper tendencies in 2020 – extra experiences, seamless spending, humanizing know-how interactions and going reside on social media. Additionally they shared suggestions on how manufacturers ought to transfer ahead on this new period.
The arrival of the COVID-19 vaccine meant a lift to the 2021 outlook for a few of the hardest-hit markets, together with leisure, journey and eating. Nonetheless, it might nonetheless be a while earlier than there may be sufficient confidence in vaccine immunity to revitalize out-of-home classes.
As Australia skilled a second wave of COVID-19 infections throughout its winter, we examined the teachings Europe might be taught from the response down below and the way manufacturers might greatest adapt, in addition to made predictions on how shoppers would change their leisure habits for the winter interval.
Customers have been compelled to dramatically change their behaviour because of COVID-19. On this video, we examined which of those modifications might final after the restrictions are lifted, and whether or not or not some might result in higher long-term outcomes.
The variety of avid gamers rose as an increasing number of Individuals spent prolonged time at house. Our specialists shared what entrepreneurs have to know concerning the recognition of video video games, together with what comes subsequent, and what manufacturers can do to focus on shoppers.
Mintel BPC Analysts predicted the affect mask-wearing would have on micro-categories of the colour cosmetics business, together with how manufacturers might leverage magnificence alternatives associated to the masks make-up development throughout and after the COVID-19 disaster.
The affect of COVID-19 and the recession marked an essential second for eating places to make use of their model repute to enter the grocery house. Right here, we shared skilled suggestions on methods eating places might profit from this chance to succeed in their shopper and survive what’s to come back.