web optimization schooling has been central to Moz’s mission because the begin. Along with our many guides, weblog posts, and movies, we’ve shifted in recent times to supply on-demand video coaching programs by Moz Academy. Our crew has been blown away by the reception of our on-line coaching applications. Thus far, over 142,000 college students have enrolled in a course by Moz Academy. Wowie!
On prime of that, 94% of Moz Academy college students stated they’d suggest the course(s) they took to a pal or colleague. We’re so glad that our content material is resonating with you and serving to to stage up your information in numerous web optimization topic areas.
We launched our web optimization Necessities Certification Sequence again in Might 2019, and we’ve seen virtually 500 college students get licensed in that timeframe. Since then, we’ve heard requests from throughout the Moz neighborhood for extra technical-focused coursework and extra superior course choices. In consequence, we’re stoked to be including one other excellent certification to our assortment of coursework.
The Studying Group has put in lots of, many hours of labor to develop a technically centered, in-depth coaching collection that hones in on the nuts and bolts of technical web optimization. We’re thrilled to announce the launch of the Technical web optimization Certification Sequence by Moz Academy.
What’s included within the Technical web optimization Certification Sequence?
The Technical SEO Certification is a five-part collection devoted to technical web optimization, combining video classes with duties and actions to permit for sensible software of essential ideas. The collection culminates in a remaining examination, and with a passing rating, you’ll be awarded an official Moz Certificates and badge in your LinkedIn profile.
The Certification Sequence was constructed that will help you effectively develop your technical expertise and suppose critically about web sites and web optimization technique from an knowledgeable technical perspective. By the point you wrap up the collection, you’ll be able to construct a technical technique in your web site that ensures crawlability, indexability, accessibility, and website efficiency.
The certification collection focuses on 4 core competency areas:
- Discover the Fundamentals of Technical web optimization
- Design for Crawlability
- Construct for Indexation
- Prioritize Accessibility & Web site Efficiency
Dig into what’s included within the coursework under:
1. Discover the Fundamentals of Technical web optimization
In constructing a certification collection solely centered on technical web optimization, we knew laying the groundwork can be crucial. Though many of us within the web optimization house are conscious of assorted elements of technical web optimization, we felt it was essential to determine the place these techniques match inside a bigger technique.
The Discover the Fundamentals course analyzes the reasoning behind technical web optimization and its foundational affect on different web optimization work. Along with defining core terminology and ideas, you’ll achieve a transparent understanding of how technical web optimization suits into the bigger web optimization methodology. You’ll find out how search engines like google discover and analyze web sites, readying you to use that information to the ideas of crawling, indexing, accessibility, and website efficiency that we’ll dive into in later sections.
2. Design for Crawlability
As soon as we’ve gotten the basics down pat, the Certification Sequence jumps into crawlability – search engines like google’ potential to find and navigate a web site. In growing this part of the coursework, we wished to you’ll want to present a radical background on how search engines like google function, what they worth, and a step-by-step course of to make sure that your web site is crawler-friendly.
You’ll be taught the significance of optimizing your crawl funds to assist crawlers get to the components of your website that matter most. These concerns may enhance total web optimization well being and even website conversions. As well as, we’ll cowl robots.txt, website structure, response codes, log file evaluation, and extra, utilizing quite a lot of instruments to offer you hands-on follow with designing for crawlability.
By the tip of this part, you’ll be well-versed in the best way to optimize for environment friendly crawling and the best way to implement and scale fixes throughout your web site.
3. Construct for Indexation
Up subsequent in our Certification Sequence is indexation – how search engines like google perceive, retailer, and manage info whereas crawling the net. We wish to make certain that you’re assured in your potential to construct and current a web site that will likely be listed correctly by the various search engines. You’ll subsequent learn to make the most of sitemaps, canonicalization, and structured knowledge to assist indexation.
We’ll dig into what search engines like google sometimes worth as they manage the knowledge they’ve ingested, and the way you should use that information to implement techniques that can get your most essential content material listed. This can be sure that your helpful content material makes its approach into the SERPs and, in the end, to your audience.
4. Prioritize Accessibility & Web site Efficiency
There are heaps of articles throughout the net addressing accessibility, and we wished to construct a complete part of the Certification Sequence devoted to this important concern in addition to website efficiency. Right here, we dig into prime priorities to make sure a website is accessible to all customers and acting at its finest, in addition to duties that will help you achieve this.
You’ll learn to conduct an accessibility audit to determine and prioritize optimization efforts. You’ll additionally uncover how elements equivalent to URL construction, website pace, mobile-friendliness, and website safety affect efficiency. We’ll have a look at numerous instruments to assist us take a look at these, so as to create a repeatable course of for auditing sooner or later.
By the tip of this class, you’ll be accustomed to methods you possibly can implement to make sure an amazing (and accessible!) consumer expertise.
Following the programs on these 4 core competency areas, you’ll take a remaining examination to check your information. The examination will consist of fifty multiple-choice questions.
Technical web optimization Certification Sequence FAQs
How do I get licensed?
The Technical SEO Certification Series is obtainable by Moz Academy. Simply choose the collection from the catalog, transfer by the registration course of, and get began! After finishing the collection and taking the ultimate examination, you’ll be awarded an official Moz Certificates and a LinkedIn badge.
Who is that this Certification Sequence finest for?
This collection is good for intermediate SEOs and digital entrepreneurs with current web optimization information who need to stage up their technical expertise. The collection content material covers technical matters that pair properly with a strong understanding of key phrase analysis, on-page web optimization, hyperlink constructing, and content material advertising and marketing. If you have already got familiarity with the web optimization fundamentals and need to develop your technical experience, this collection is nice for you.
If you happen to’re new to web optimization and seeking to be taught the ropes, we’d suggest the SEO Essentials Certification.
How lengthy will the collection take to finish?
The certification collection contains three hours of instructor-led curriculum, along with actions to check your understanding and the ultimate examination. With all of that in thoughts, you possibly can anticipate your time dedication to be about 5 hours in whole.
How lengthy is the Technical web optimization Certification legitimate? Do my certification credentials expire?
No, your Technical web optimization Certification credentials won’t expire.
I haven’t got a Moz Professional subscription – is the Technical web optimization Certification Sequence nonetheless related for me?
Sure! Whereas we do use Moz Professional to use sure ideas all through the collection, having a Moz Professional subscription will not be a requirement to learn from this certification. We’ll additionally discover plenty of technical duties in different instruments outdoors of Moz. On the whole, the ideas, actions, and theories coated within the collection are agnostic of instruments.
Another questions or ideas in regards to the Technical web optimization Certification Sequence? Drop them within the feedback under – we’d love to talk with you!