Obtainable 24 hours a day, Mintel’s world public relations staff is happy to supply accredited journalists with entry to our analysis, prepare interviews with our professional analysts and share the most recent insights throughout classes and international locations.
Well being know-how is gaining traction as customers search for methods to handle well being issues, together with growing older and stress. Latest research from Mintel, the consultants in what customers need and why, reveals that in comparison with good watches and different healthcare tech merchandise which are already simply accessible available in the market, city Chinese language customers are extra desirous about new forms of healthcare tech akin to good house health tools and fascia weapons. Half (50%) of city customers say they don’t presently personal such merchandise, however are desirous about shopping for/downloading.
Moreover, the vast majority of city Chinese language customers present curiosity in buying DNA personalised well being providers (66%), downloading food regimen administration apps (63%) and psychological well being apps (62%).
Catherine Liu, Well being and Wellbeing Senior Analyst at Mintel, says:
“The healthcare know-how market in China continues to expertise development. COVID-19 has not had a critical impression on spending on know-how and communication merchandise. As well as, customers in decrease tier cities are starting to have an urge for food for brand spanking new issues that may improve their well being; this enhance will make well being know-how tools and apps extra mainstream. Manufacturers already in, or seeking to enter, the house ought to take into account increasing their model or product line, or cooperating with different manufacturers concerned in DNA personalised well being providers, food regimen administration apps and mind-body well being associated apps – all areas that customers have indicated might be of curiosity sooner or later.”
Sleep high quality and weight monitoring are most desired
The 2 main forms of well being info that city Chinese language customers most wish to file are sleep high quality (73%) and weight (73%).
On the identical time, Mintel analysis reveals that amongst customers who strongly agree that it’s important for well being know-how merchandise to have sensible options, 71% are keen to share private well being information with their physician/nurse to handle their well being.
Catherine Liu explains, “In accordance with Mintel’s 2021 Global Consumer Trend Health Undefined, know-how is giving customers extra contact factors to manage their well being. By way of healthcare tech merchandise, most customers should not have main issues about sustaining absolute information privateness. Quite the opposite, as our analysis reveals they hope to share the info with individuals who will help them enhance their well being.”
Information simplification is a future space of aggressive focus
Mintel analysis reveals that 38% of city Chinese language customers consider that information that’s too complicated to learn impacts their expertise with the product.
As well as, 12% of city Chinese language customers strongly agree that ‘healthcare tech merchandise that present an excessive amount of info may cause folks to fret unnecessarily about their well being’. Amongst customers who’re assured of their bodily well being and psychological well being, the share rises to 19% and 18%, respectively.
Catherine Liu concludes, “From the demand perspective, numerous customers who’re assured in their very own well being hope to keep away from receiving extreme info within the strategy of bettering their well being. From the availability perspective, present well being know-how tools and apps available on the market primarily emphasize how the merchandise can accumulate tangible and intangible well being information. Nonetheless, the extra info collected doesn’t imply that such merchandise can entice customers to purchase extra. It’s essential for producers of well being know-how merchandise to make use of information, current information to customers, and higher discover a stability between bettering the bodily and psychological well being of customers. Information simplification could also be an vital innovation level sooner or later.”
For extra info or to schedule an interview with our analyst staff, please contact the Mintel Press Workplace at email@example.com.