For the newest in shopper and trade information, high traits and market views, keep tuned to Mintel Information that includes commentary from Mintel’s group of world class analysts.
Within the official first episode of season three, host Matthew Crabbe welcomes analysts from throughout Asia-Pacific to debate what’s trending within the run-up to Chinese language New 12 months – from revolutionary services to new advertising campaigns. Whereas the essence of New 12 months celebrations and traditions will endure, there might be adjustments – massive and small, momentary and long-lasting – that influence shopper behaviour. Wanting throughout the wonder, foodservice, vogue, retail, leisure, journey, gifting, and social media classes, they highlight the success or failure of particular/restricted version merchandise, influencer campaigns, and cross-category partnerships. What’s totally different this 12 months? How are manufacturers adapting? And what function does psychological wellness play? Be part of Matthew to search out out.
WHERE TO LISTEN
MEET THE GUESTS
Matthew Crabbe (host)
Director of Mintel Tendencies, APAC
Senior Analyst, Mintel Magnificence & Private Care
Senior Analyst, Mintel Tendencies, APAC
Shopper Life Analyst, Mintel Stories Asia