Google’s John Mueller posted one of many extra detailed responses I’ve seen from him on the subject of general search spam, penalties, high quality algorithms and extra. I’m not certain if the remark is displaying up anymore on Reddit, so here’s a screenshot of it.
Here’s a abstract of what John mentioned adopted by a replica and paste.
(1) Web sites don’t get completely faraway from Google Search.
(2) Google would not have a listing of completely blocked websites.
(3) Guide motion full removals are for “pure spam with nothing helpful of its personal on it.”
(4) Google prefers to disregard the unhealthy elements of the websites vs penalizing.
(5) He defined how reconsideration requests work.
(6) Google has algorithms that flag points (spam catching algorithms?)
(7) Google has algorithms for relevancy additionally (like core updates?)
(8) There’s is also your web site nonetheless helpful at this time because it was years in the past.
Here’s what John wrote on Reddit:
Websites do not get completely faraway from Google – there’s at all times a solution to get the location listed once more. Generally it takes a very long time & a variety of work, however Google would not have a listing of completely blocked websites. For handbook actions (aka penalties) often the issues that result in full removing are fairly extreme, like when a web site is simply pure spam with nothing helpful of its personal on it.
For all the pieces else, there’s quite a lot of “ignoring the unhealthy elements & specializing in the great”, “skipping for sure search options (eg, it isn’t in Information)”, and “broad drop in search rating” (when the unhealthy elements cannot be separated that effectively). I just like the circumstances the place Google can simply ignore the unhealthy and give attention to the great — imo an increasing number of of that’s potential. Folks by chance do “black-hat website positioning” by following unhealthy recommendation (like “use white on white textual content along with your key phrases”), and if Google’s programs can ignore that however nonetheless present the location for its helpful elements, then customers will probably be happier, and I am certain, web site homeowners will study sooner or later. Nevertheless, it could actually result in the awkward conditions the place a competitor is rating above you however doing one thing “clearly black hat”, tempting you to try this too (these websites are likely to rank regardless of the black-hat stuff, not due to it).
With regards to handbook actions / penalties, you may request reconsideration after fixing the problem. In follow, meaning Google has to re-review the location, relying on the kind of handbook motion that may occur pretty shortly (eg, “web site is not hacked”) or take a little bit of time (“I eliminated some unhealthy hyperlinks, idk if it is sufficient” can typically take months).
If “the algorithms” flag the problems (mainly just a few software program that runs at Google), or simply do not discover the location as related in search anymore (mainly adjustments in how Google does rating in search), then it is extra a matter of enhancing the location, often on a broader degree. It is like when a radio station not performs your music as a result of it is not thought of nice: you do not simply change the drum samples, you kinda have to rethink what you are creating general.
It may additionally occur {that a} web site’s time / usefulness has simply handed. You probably have a old-school-phone video games web site and no one runs these units anymore, no quantity of tweaking of textual content on the pages will repair that. Recognizing the change in wind earlier than it is too late is a little bit of an artwork, as is transferring on in a method that permits you to re-use a few of your work.
Discussion board dialogue at Reddit.
