Nuno Teles, President of Diageo Beer Firm and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Manufacturers have each had lengthy and profitable careers as entrepreneurs and made the leap from CMO to President. So, how did they get to the highest? What expertise had been important for them to develop with a view to earn that new seat? What essential profession moments outlined their paths? And the way ought to CMOs take into consideration not solely getting that seat, however demonstrating their credibility as enterprise homeowners?
Do not miss The Enterprise of Advertising and marketing, a brand new sequence that includes main c-suite executives sharing insights on the significance of leveraging the intersectionality of selling, finance, know-how, HR and the boardroom to drive enterprise development. Tune in.