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This week on Little Dialog, host Samantha Dover sits down with retail specialists overlaying Europe and North America to debate the way forward for e-commerce. The business has grown steadily lately however shopper curiosity and adoption skyrocketed throughout the pandemic. So, what’s subsequent for the oversaturated market? Our specialists talk about the challenges for brand spanking new entrants to the direct-to-consumer (DTC) panorama, the prevailing shopper behaviours that social commerce builds on to supply seamless buying, and the blurring line between e-commerce and experiences. Privateness, expertise, and native and aware buying – how necessary are they for manufacturers competing within the house and the way can entrepreneurs focus their technique? Hear to search out out!
WHERE TO LISTEN
MEET THE GUESTS
Samantha Dover (host)
Senior Magnificence and Private Care Analyst, Mintel Experiences UK
Alexis DeSalva Kahler
Senior Analysis Analyst, Retail and eCommerce, Mintel Experiences US
Tendencies Analyst, North America
Affiliate Director, European Retail Analysis