Forrester’s newest analysis on digital business maturity exhibits that enterprise leaders now contemplate accelerating the shift to digital enterprise essentially the most important precedence in 2021. It ought to come as no shock that COVID-19 has widened the digital enterprise hole between digitally superior companies and companies that had been caught off guard by the pandemic. Much less apparent are variations between how superior companies function in contrast with their much less superior counterparts. It’s clear that superior companies are extra future fit. They use their digital capabilities to assist their companies be adaptable, artistic, and resilient.
Our maturity analysis divides companies into three classes of digital enterprise maturity: newbie, intermediate, and superior. Traditionally, superior companies make up lower than twenty p.c of all organizations, and the identical is true in our newest knowledge. Which means that regardless of spending extra on digital transformation prior to now 12 months, newbie and intermediate companies have been unable to catch as much as digitally superior companies.
Superior Companies Double Down On Digital Enterprise
As you’ll count on, our knowledge exhibits that superior companies are more likely to be growing their investments in digital transformation in contrast with newbie companies. These investments assist superior companies keep a lead within the know-how race that’s digital enterprise.
Nevertheless, one of many key variations in our knowledge between superior and newbie companies is their skill to harness the facility of collaborating with providers companions. Thirty-seven p.c of survey respondents in superior companies instructed us that they relied extra on providers companions throughout the pandemic in contrast with simply 19% of newbie companies. Many providers companions labored with shoppers to speed up their digital response to help staff in distant work and new digitally enabled distribution fashions. This kind of partnership is a key driver of a future match tech technique because it helps to ship resiliency in response to sudden circumstances whereas additionally accelerating adaptability and creativity.
Income Development Versus Price Discount
We discovered that superior companies are extra possible to make use of digital transformation to drive income development in contrast with learners, the place the larger focus is on lowering prices. This is a vital shift, as main corporations focus extra on effectiveness and ensuing outcomes as an alternative of effectivity and outputs. We additionally discovered that superior companies are focusing extra on bettering IT capabilities to advertise agility and innovation. This displays the growing significance of fixing underlying operational programs to get to the subsequent stage of digital enterprise transformation. Agility and innovation are cornerstones within the adaptive and inventive capabilities that corporations have to ship a future match tech technique.
To be taught extra about how Forrester may help speed up your agency’s digital enterprise to turn out to be extra future match, try our associated weblog content material and join with me or anybody at Forrester.
Earlier put up: Digital Business, Part 3: Talent Management At Mars