- Do you know that, as of 2020, upwards of 68 million individuals hearken to a weekly podcast?
- Your podcast can simply attain extra subscribers when you take a while to do some off-page Search engine optimization techniques and some different greatest practices alongside the best way
- Try these seven podcast Search engine optimization ideas that will help you get in entrance of extra individuals and get extra subscribers
If in case you have a podcast for your small business, one thing you’ve most likely thought of is the best way to get extra subscribers to tune in to future episodes.
In any case, not like with conventional running a blog the place you have got a devoted area in your content material, your listeners are accessing your podcast episodes by way of a third-party streaming service or podcast listing. And these providers usually carry tons of of hundreds of different podcasts of their community.
So how will you get your podcast found by extra of the precise leads and future clients?
The reply is straightforward: podcast SEO. Weblog posts aren’t the one factor that stands to profit from SEO strategies. Your podcast can simply attain extra subscribers when you take a while to do some off-page Search engine optimization techniques and some different greatest practices alongside the best way.
Questioning the best way to get began and get that podcast on the market? Try these seven podcast Search engine optimization ideas that will help you get in entrance of extra individuals and get extra subscribers.
Seven methods to get extra podcast subscribers utilizing Search engine optimization
1. Have a transparent persona in your podcast
Do you know that, as of 2020, upwards of 68 million individuals listen to a weekly podcast? Given the year-on-year progress of podcasts, you’re sure to have a devoted viewers in that massive market.
However the rising variety of podcast listeners can also be an indication of the growing number of podcasts available on-line. So as to stand out, you’ll have to talk to a selected set of podcast listeners as an alternative of attempting to achieve simply anybody.
That is the place having an viewers persona is useful. The persona not solely tells you what sort of podcast content material your excellent subscribers need to see — however it additionally reveals you their way of life, beliefs, and objectives.
Your viewers persona doesn’t must be advanced.
When you have got a transparent image of what this stuff are, you possibly can then optimize not solely your podcast as an entire however every episode in accordance with search terms your subscribers could be searching for.
In case your podcast listeners are excited by gross sales, for example, then use key phrases that mirror precise searches they might make. Instance episode titles that follow correct podcast Search engine optimization for this area of interest embody, “How you can practice your gross sales workforce” or “How you can grasp video gross sales calls”.
2. Select the precise platform
In technical Search engine optimization, uptime and loading speeds are essential rating elements. If your website loads slowly too, your web page is much less more likely to rank greater on search.
The identical applies to your podcast. Podcast rating could also be influenced by how rapidly your platform hundreds. The much less optimally it performs, the much less possible persons are going to subscribe.
Many podcasters select to host their podcast episodes on their very own web site then create devoted episode pages to extend their probabilities of getting in entrance of their excellent subscribers utilizing typical on-page Search engine optimization. When going this route, you have to make certain your platform is on top of things.
Educate your self on different podcast hosting platforms that prioritize website efficiency for podcast internet hosting. Not each net host could also be well-optimized for podcasts and trigger your website to carry out slower or have points with loading audio recordsdata. Luckily, because the podcasting trade grows, an increasing number of net hosts are making a degree so as to add seamless help for podcast episodes and recordsdata.
3. Interview trade leaders
One nice technique to get in entrance of your viewers and get extra podcast subscribers is by inviting well-known thought leaders and influencers in your area of interest onto your present.
Their supporters and followers usually tend to hearken to your podcast in the event that they know that someone they belief is sharing precious info in your platform. Having these essential visitors simply will get your excellent subscriber’s foot within the door — they might uncover your podcast for the primary time and determine to subscribe for extra associated content material.
In the event you’re a comparatively small podcast, construct your means up the ladder earlier than reaching out to very large leaders in your trade. Don’t be afraid to achieve for low-hanging fruit and asking trade consultants with a barely smaller following on to your podcast.
Use this as a possibility to showcase your interviewing abilities and develop your current listenership earlier than getting in entrance of larger names in your area of interest.
4. Incorporate your podcast into your weblog posts
We talked about briefly that some podcasters select to host their episodes as devoted pages on a web site. Why probably not degree up your podcast Search engine optimization by attaching podcast episodes into Search engine optimization-friendly weblog posts?
Whereas Google has been making the trouble to incorporate multimedia outcomes on search — including, yes, even podcasts and YouTube movies — the fact is that a lot of the search question outcomes nonetheless pull up weblog posts and pages the vast majority of the time.
Keep forward of the competitors by combining your weblog and podcast efforts. There are a few choices to go about this. First, you possibly can create a weblog put up round a podcast episode. So after recording your episode, repurpose it into a high-value blog post that you could then optimize with the most effective Search engine optimization practices.
One other means to do that is doing an audit of your current weblog posts and inserting podcast episodes into them. This lets you take advantage of your blogs’ on-page Search engine optimization and get your podcast in entrance of extra guests and potential subscribers.
Try this instance on the FreshBooks weblog that inserts a podcast episode inside a weblog put up. They went with the primary route, the place they created a devoted weblog put up round the primary matters that emerged on this particular podcast episode.
To encourage individuals to truly hearken to the episode, you possibly can tease the content material within the type of questions or just spotlight what to anticipate. Point out key phrases and Search engine optimization-friendly search phrases to take advantage of on-page Search engine optimization.
5. Submit your podcast to respected directories
One other technique to get extra podcast subscribers? Getting your self listed within the prime podcast directories on-line. Getting on these podcast directories is usually simple sufficient, particularly in case your podcast is already up and working on one platform.
You’ll be able to select to submit your podcast to directories like Apple Podcasts or Spotify one by one, whereas another choice is utilizing providers like Anchor.fm to submit your podcast to a number of directories .
A comparability of the highest podcast directories and apps amongst US listeners between 2019 to 2020, in accordance with Statista.
These prime directories are most definitely the place listeners themselves go to seek for new podcasts, so that you stand the prospect to get extra subscribers utilizing this methodology. With dozens of accessible choices, select the top-performing apps and providers first then slowly trickle your means down the remainder of the market.
Additionally, pay attention to any new gamers which may emerge within the podcast app trade to be on the forefront of their progress. Or if there are area of interest podcast directories that your particular viewers could be on, that may be a unbelievable technique to attain the precise viewers with out the steep competitors.
6. Incorporate this as a part of your buyer help
If your small business has a podcast that creates brief, high-value episodes that stroll individuals by way of your services or products or reply their generally requested questions, why not incorporate mentioned episodes into your buyer help information base?
Customers might need continuously requested questions on your product or app, for instance. In your FAQs pages and information bases, embed your episodes in related pages that may assist reply your clients’ queries.
This will also be a technique to humanize and personalize your email ticketing system. As a result of many e-mail ticket help software program permit your workforce to add recordsdata to ship to clients, why not ship these useful podcast episodes in response to their questions or considerations.
After all, guarantee that the hyperlinks you ship to your clients by way of help channels are at all times related to their considerations.
7. Minimize it up into micro-content
To essentially drum up your podcast Search engine optimization, repurpose your episodes and switch them into micro-content you possibly can share throughout different platforms.
For instance, select a section with an enormous takeaway or story in below one minute that you could then put up in your Instagram feed. Or reduce a fascinating change between visitors then put up the excerpt on Fb or YouTube.
The fantastic thing about this tactic is that you could create a number of items of micro content material from only a single podcast episode, so that you’ll be capable to make infinite content material for social media.
Use soundbites as excerpts, create graphics based mostly on quotes from the episode, flip your important matters into viral-worthy infographics — both means, it’s an effective way to not solely create content material for different platforms however to particularly seize consideration and produce consciousness to your podcast.
The podcast Happier in Hollywood creates micro-content by taking excerpts from their recorded episodes and turning them into movies with subtitles for Instagram.
Supply: Happier in Hollywood
Getting extra podcast subscribers can look like an uphill climb, however keep in mind that your content material creation efforts must be punctuated by a strong promotion technique too. Podcast Search engine optimization makes positive that your podcast is seen by the individuals who’d like to observe your podcast essentially the most. Apart from fundamental podcast Search engine optimization, use the guidelines on this weblog put up that will help you enhance these search outcomes and get your podcast heard.
Kevin Payne is a content marketing consultant that helps software program corporations construct advertising and marketing funnels and implement content material advertising and marketing campaigns to extend their inbound leads.