Google has published its annual “Adverts Security Report” and disclosed that it has blocked or eliminated over 3.1 billion advertisements for violating its Google Adverts insurance policies, it restricted over 6.4 billion advertisements, suspended over 1.7 million advertiser accounts, and eliminated advertisements from over 1.3 billion pages in 2020. Google additionally stated it added or up to date over 40 insurance policies for each advertisers and publishers.
Only for some perspective, a decade prior, in 2011, Google eliminated 130 million unhealthy advertisements in comparison with 3.1 billion unhealthy advertisements in 2020.
On the COVID entrance Google stated it blocked over 99 million covid-related advertisements from working on its platforms. Together with, these partaking in price-gouging and selling merchandise reminiscent of N-95 masks, faux cures and even faux vaccine therapies. And on the election entrance Google stated within the U.S below it is “sensitive events policy“, Google briefly paused greater than 5 million election advertisements and blocked advertisements on over 3 billion Search queries instantly following the election.
Here’s a distribution of throughout which insurance policies Google blocked or eliminated these 3.1 billion advertisements:
Of the 6.4 billion advertisements restricted by Google Adverts, right here is how that falls out:
And of the publishers that noticed advertisements faraway from their 1.3 billion internet pages, right here is how that seemed:
So sure, Google is fairly energetic taking down advertisements – however is it sufficient?
Discussion board dialogue at Twitter.