Google launched lead form extensions in 2019 as a beta after which expanded it extra through the years. Heck, they even beta examined a type of lead kinds through Google Adverts in 2011. In any occasion, Google just up to date the lead kinds to set off once you faucet or click on on the headline of the advert, versus a sublink or extension hyperlink.
Google stated “now you can present a lead type when individuals faucet the headline of your Search advert—slightly than guiding them to a touchdown web page.”
Right here is the way it seems now:
Right here is the way it seemed like in 2019:
To get began, add a lead type to a Search marketing campaign. Then go to the marketing campaign’s settings and choose the choice to “All the time present the lead type when somebody interacts with my advert.” After a possible buyer submits a lead type, they will select to go to your website or return to the search outcomes web page.
To be taught extra, try this help document.
Discussion board dialogue at Twitter.