Google has launched a function for its search outcomes snippets that present extra details about a search end result. We noticed Google testing this again in 2019 and in 2020 and has determined to launch it in BETA mode for now.
It is a function the place you click on on the three dots within the search end result snippet and Google reveals you extra info “about this end result.” It may possibly present you details about the positioning from Wikipedia, whether it is obtainable. It may possibly present you if the positioning is safe, it will possibly present you whether it is an natural or paid itemizing and much more. Google mentioned “when obtainable, you’ll see an outline of the web site from Wikipedia, which gives free, dependable details about tens of thousands and thousands of web sites on the internet. Primarily based on Wikipedia’s open enhancing mannequin, which depends on 1000’s of world volunteers so as to add content material, these descriptions will present probably the most up-to-date verified and sourced info obtainable on Wikipedia concerning the web site. If it’s a web site you haven’t heard of earlier than, that extra info can provide you context or peace of thoughts, particularly in case you’re on the lookout for one thing vital, like well being or monetary info.”
If a particular web site doesn’t have a Wikipedia description, Google will present the searcher extra context that could be obtainable, similar to when Google first listed the positioning.
That is now rolling out in English within the U.S. on desktop, cellular net and the Google App on Android.
OK, I am seeing the brand new “about this” function within the SERPs already. Listed below are two examples for desktop and cellular. The primary (Amazon) has the Wikipedia information and hyperlink, the opposite (Shopper Experiences) has information about when it was first listed. pic.twitter.com/SbiVZ1MxWg
— Glenn Gabe (@glenngabe) February 1, 2021
I extremely doubt this function shall be used that a lot. So I requested Paul Haahr, a Google engineer who has been with the Google Search staff for longer than most, and he mentioned “Affordances for locating a function can change over time to enhance the consumer expertise, however it in all probability should not be too “in your face” both.” So possibly Google will tweak it over time to get extra searchers to note it?
Affordances for locating a function can change over time to enhance the consumer expertise, however it in all probability should not be too “in your face” both.
— Paul Haahr (@haahr) February 1, 2021
Discussion board dialogue at Twitter.