Google Merchant Center Product Data Specification Changes

Google posted an inventory of adjustments or updates rolling out now and within the upcoming months for the Service provider Middle product knowledge specs. Google mentioned “this yr’s updates deal with bettering the standard of product info throughout free listings and Buying advertisements.”

A few of the adjustments we had been anticipating like Google May Suspend E-Commerce Sites That Change Prices On Checkout Page however right here is the total checklist:

Modifications starting instantly (April 6, 2021)

Checkout worth enforcement: Along with reviewing and implementing worth accuracy between your Service provider Middle product knowledge and your touchdown pages, we are going to start to overview and implement worth accuracy all through the checkout course of. If throughout an account overview we discover that the worth supplied for a product at checkout is larger than the worth supplied for that product on its touchdown web page, you’ll obtain a warning and may have 28 days to resolve these mismatches, in any other case your account can be topic to suspension.

Be taught extra concerning the price attribute and how one can resolve points with inconsistent pricing between the landing page and checkout pages on your website.

Area-specific delivery velocity: Customise delivery speeds for particular areas on the item-level with out making a delivery service by utilizing the brand new sub-attributes of the delivery attribute: min/max_handling_time and min/max_transit_time. New delivery sub-attributes apply to Buying advertisements and free listings, and don’t apply to Purchase on Google.

Be taught extra concerning the shipping attribute, account-level shipping settings, and the min_handling_time and max_handling_time attributes.

Replace the provision of your merchandise to “backorder”: Now you can specify that your merchandise are backordered while you use the availability attribute. To take action, you’ll want to offer the availability_date attribute to specify when backordered merchandise will turn out to be obtainable. You’ll additionally want to offer the availability_date attribute in case your merchandise’ availability is about to “preorder”. This is applicable to Buying advertisements and free listings, and doesn’t apply to merchandise listed by way of Purchase on Google.

Be taught extra concerning the availability and availability_date attributes.

Extra values: Now you can add the values “massive”, “tall”, and “plus” to point the sizing for attire while you use the size_type attribute. Now you can additionally present as much as two values, reminiscent of “petite maternity” or “massive and tall”. The worth “oversize” is now not accepted for the size_type attribute; the worth “plus” needs to be used as an alternative.

Learn more about the size_type attribute

Disallow cross-border for cost plan merchandise: We now not enable merchandise with cost plans (that’s, any product utilizing the subscription_cost or installment attributes) to be listed cross-border utilizing a single feed. To checklist a product with a cost plan throughout a number of international locations, you need to duplicate the product and supply it in a separate feed for every nation. Any merchandise with cost plans that focus on a couple of nation can be disapproved. This is applicable to Buying advertisements and free listings in all international locations the place the installment or subscription_cost attribute is accessible.

Learn more about the installment and subscription_cost attributes.

Modifications starting June 15, 2021

Present distinctive mixtures of name and MPN to keep away from disapprovals: If a number of merchandise in your product knowledge use the identical model and MPN mixture, they could be disapproved. A product can be disapproved if:

• There are a number of merchandise with the identical model and mpn mixture however completely different values for the item_group_id.
• There are a number of merchandise with the identical model and mpn mixture and the identical variant attributes, which embody coloration, materials, sample, measurement, size_type, unit_pricing_measure, gender, product_detail, situation, and multipack.

Merchandise-level warnings can be issued in Diagnostics beginning April 6. If unresolved, these warnings will flip into disapprovals beginning June 15.

Learn more about the brand and mpn attributes.

Add time zones to datetime attributes: If the timezone is lacking from any of your date-time attributes (availability_date, expiration_date, or sale_price_effective_date), Google will assume the attribute is within the UTC timezone. We advocate that you simply confirm the way you present date-time attributes and explicitly add time zones and occasions if any are lacking. Be aware that this doesn’t apply to Promotions-specific attributes, reminiscent of promotion_effective_dates and promotion_display_dates.

Learn more about formatting date and time

Modifications starting September 15, 2021

Present delivery nation sub-attribute if lacking: You may present merchandise in a couple of nation of sale by including extra international locations to your major feed settings or by utilizing the shipping attribute for particular person merchandise. When offering the delivery attribute, you now want to offer the delivery nation sub-attribute to make sure that your merchandise present within the supposed international locations. In any other case, beginning September 15, your merchandise can be topic to disapproval. Merchandise-level warnings (“Lacking sub-attribute [country (sub-attribute of [shipping])]”) have already been issued within the Diagnostics web page to assist retailers establish affected merchandise.

Learn more about the shipping attribute and how one can show products in multiple countries of sale.

To make sure that your merchandise proceed to point out and forestall potential disapprovals, please go to the Diagnostics web page of your Service provider Middle account to overview the affected merchandise and apply the mandatory adjustments as soon as these adjustments go into impact.

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