Google added assist for regional availability and pricing to Google Service provider Middle / Google Buying feeds in the US. Regional availability and pricing allow you to present product availability and variable pricing based mostly on your small business presence and the situation of your buyer base.
Principally, now you can inform Google in case your merchandise are (a) out there in a particular area inside the US and (b) if the worth is similar in New York versus in California.
Google mentioned you may “use regional stock by specifying your small business’ regional pricing and availability to extend gross sales on merchandise that will have beforehand been excluded out of your attain. Through the use of regional overrides to supply on-line product availability and variable pricing based mostly on buyer location, you may supply completely different costs for various areas or range on-line availability based mostly on areas that you just outline.”
The instance Google gave is that permit’s say “your small business may solely have a presence in sure elements of a rustic or particular states inside a area. Otherwise you may promote meals merchandise that adjust in value relying on the area they’re bought in. Regional availability and pricing allows you to instantly tackle these conditions.”
Regional availability and pricing is offered at no cost enhanced listings and Buying advertisements on Google Search.
This help document will present you easy methods to feed this knowledge to Google.
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