Google’s Aurora Morales in her latest video spoke about duplicate content material from the view of not simply natural search but additionally from publishers who wish to monetize their web sites. She began off saying that your website wants so as to add worth, worth greater than what you will discover elsewhere.
Google could restrict or disable your Google AdSense advertisements in your web page in case your content material is duplicative or low worth. Google’s personal AdSense guidelines disallows inserting AdSense advertisements on “websites with scraped or copyrighted content material.” Examples embody:
- Websites that duplicate and republish content material from different websites with out including any unique content material or worth
- Websites that duplicate content material from different websites, modify it barely (for instance, by substituting synonyms or utilizing automated methods), and republish it
- Websites devoted to embedding content material comparable to video, photos, or different media from different websites with out substantial added worth to the consumer
She mentioned be certain your content material isn’t copied or duplicative from different websites and even internally from inside your personal web site. If in case you have many comparable pages, she mentioned take into account both increasing the pages which might be comparable or consolidate them right into a single web page.
Then on the “organica” aspect she defined that generally and perhaps usually, duplicate content material isn’t meant to be misleading by the positioning proprietor. Particularly how URLs generally should be canonicalized. She mentioned this technical duplicate “is ok.” However she defined it may trigger points for crawling and indexing in some circumstances. She additionally defined that this points can come up with printer pleasant pages, or class pages with snippets. All of that is tremendous but it surely may trigger Google to not know which web page to indicate in search. Google recommends utilizing canonicalization to speak to Google which web page you need in search.
She explains the way to report websites that duplicate your content material, together with the DMCA requests.
Right here is the video:
Right here is the video from John Mueller she referenced above:
Discussion board dialogue at Twitter.