Google’s John Mueller launched an nearly 10 minute lengthy video on picture website positioning greatest practices and suggestions. It is likely one of the extra detailed picture website positioning displays I’ve seen from Google. He lists off 12 particular actionable suggestions after which talks extra about implementation and measurement.
Right here is the video, however I am going to summarize the ideas under:
Listed here are the 12 suggestions within the video:
(1) Present context: Be certain the pictures are related to the web page and that the titles, headings, content material are related to the picture as effectively.
(2) Optimize picture placement: It is best to place pictures close to related textual content and supply captions close to the picture. Additionally place your most essential pictures on the high.
(3) Do not embed textual content within the picture, place that textual content on the web page.
(4) Use alt-attributes in your pictures
(5) Use prime quality pictures
(6) Make prime quality websites 🙂
(7) Create cellular and desk pleasant websites
(8) Use a great descriptive urls; Google makes use of each the URL path and picture file title for understanding the picture. Keep away from altering the URL and when you do change it, 301 the previous URL to the brand new one (Google is slow here).
(9) Present related structured information to your web page
(10) Use massive picture previews utilizing max-image-preview-large
(11) Add picture licensing markup
(12) Pace up your pages by optimizing picture measurement, lazy loading methods and extra
(13) Here’s a bonus tip, name it tip quantity 13. Google’s John Mueller as later requested about EXIF picture information. It’s a matter Matt Cutts talked about several years ago however did not give a direct reply about. John Mueller stated on Twitter this morning that Google EXIF information doesn’t impression rankings in Google search. He stated “we used to point out a number of the EXIF metadata within the Google Photographs preview pane, however I do not assume we try this anymore. It is not used for rating.”
John Mueller additionally spoke about find out how to block pictures from Google Search utilizing robots.txt. He informed us how he recommends to get began with picture website positioning, by beginning on a couple of pages after which apply what works on the remainder of the location. Google Search Console can even aid you by checking your structured information, web site pace and efficiency report.
Discussion board dialogue at Twitter.