What in case you had the identical hyperlink twice on the identical web page however the first hyperlink used one set of anchor textual content and the second hyperlink used a unique set of anchor textual content. Is {that a} unhealthy factor? Google’s John Mueller mentioned on Twitter that they’d be handled as regular hyperlinks and should not thought-about spammy.
Listed here are these tweets:
Nothing particular would occur. They’re regular hyperlinks. Why wouldn’t it be spammy?
— 🍌 John 🍌 (@JohnMu) February 1, 2021
This isn’t a brand new query, it got here up again in 2014 in a video Q&A with Matt Cutts. Then he mentioned that final time he regarded, which was in 2009, Google would count the first anchor text and not the second however the hyperlink alerts, outdoors of the anchor textual content, could be cut up. He was cautious about how he responded, saying that is based mostly on the unique PageRank paper from the 90s and that is based mostly on when he final checked in 2009, which is now effectively over 10 years later.
Right here is that video:
John then goes on to clarify that generally instruments lead you within the incorrect route on what to prioritize. Which sort of is what Matt Cutts mentioned above a number of years in the past.
A number of instruments flag issues that aren’t vital points; it is at all times good to ask them for extra particulars in case you discover their suggestions complicated. Prioritizing issues to work on is essential, and laborious — and confusion makes it tougher.
— 🍌 John 🍌 (@JohnMu) February 1, 2021
Discussion board dialogue at Twitter.
