Some time again, John Mueller and Gary Illyes from Google reacted to a tweet round promoting domains based mostly on their “search engine optimization footprint.” That means, it has plenty of perceived search engine optimization worth (hyperlinks and authority) based mostly on third-party instruments. And the area identify dealer is pitching that as a purpose to purchase the area identify.
So whereas Gary Illyes merely “no” to bidding on it:
— Gary 鯨理／경리 Illyes (@methode) June 9, 2020
John Mueller had a extra enjoyable response:
I bid …
them good luck. Promoting a website based mostly on the “search engine optimization footprint” sounds a bit like promoting a automotive based mostly on the topped-up fuel tank.
— 🍌 John 🍌 (@JohnMu) June 9, 2020
The humorous factor, John stated this the 12 months earlier than in a distinct tweet. He stated buying used domains is like buying a used car. Bear in mind, once you purchase a website identify, Google is aware of it has changed ownership and in addition is aware of the content material on that area identify has modified considerably. So if the previous historical past doesn’t harm you, which it’d or won’t – the identical flows with it’d or won’t provide help to. Google may reset all the great issues, all of the previous hyperlinks, and such when the area identify is bought.
In any occasion – purchase the area identify in the event you suppose the identify works on your model. However watch out to not purchase a website identify with a shady historical past or that had grownup content material on it – use the Means Again Machine.
Discussion board dialogue at Twitter.