Google’s John Mueller mentioned Google doesn’t have guide motion penalties for constructing websites which might be lacking logos, or lacking the menu hyperlinks on the prime and even the footers on the backside.
John mentioned on Twitter “I am not conscious of any guide actions / penalties that we would apply for lack of these gadgets. Typically minimal, outdated, simplified, and even ugly pages rank nicely, generally that additionally modifications over time.”
Lacking this stuff isn’t an important factor, as John identified, he mentioned “it feels such as you’d be leaving open room for competitors by being suboptimal.”
John added that “badly made pages can seem in search, generally even with out us seeing the content material (eg, blocked by robots.txt). That does not imply it is optimum although. I do not assume there is a single “optimum” both, so you’ll have to check out what works nicely on your specific web site.”
Listed here are these tweets:
Badly made pages can seem in search, generally even with out us seeing the content material (eg, blocked by robots.txt). That does not imply it is optimum although. I do not assume there is a single “optimum” both, so you’ll have to check out what works nicely on your specific web site.
— 🍌 John 🍌 (@JohnMu) February 9, 2021
I am not conscious of any guide actions / penalties that we would apply for lack of these gadgets. Typically minimal, outdated, simplified, and even ugly pages rank nicely, generally that additionally modifications over time (it feels such as you’d be leaving open room for competitors by being suboptimal).
— 🍌 John 🍌 (@JohnMu) February 10, 2021
Again within the outdated days, ugly sites earned more with AdSense, as a result of it was arduous to inform the location from the adverts. However by way of rankings, ugly websites did not have a tendency to learn in search.
Discussion board dialogue at Twitter.