A competitor to Google Analytics named Easy Analytics wrote on its weblog “Google penalizes you for using Google Analytics.” John Mueller of Google was requested if that is true and John mentioned on Twitter “No, it isn’t the case that we penalize for Google Analytics.”
No, it isn’t the case that we penalize for Google Analytics. We do not special-case Google merchandise in Search, however that goes each methods. The LH rating will not be what we use in Search, however my historical WP + GA website is 100 there. ¯_(ツ)_/¯ pic.twitter.com/fKl58V4dSt
— 🍌 John 🍌 (@JohnMu) May 3, 2021
Why did Easy Analytics say this? Nicely, they’re utilizing the Web page Expertise Replace as a motive to make use of such a daring title. They wrote “Easy Analytics is performing higher than Google Analytics. Google [Analytics] hurts the efficiency rating by roughly 4%, and we virtually have zero influence (0.1%). If you happen to care a few quick web site and are nonetheless utilizing Google Analytics, this might be a great second to change. Do you wish to rating excessive on SERP (Search Engine Outcomes Web page), then it might have an effect, however it’s unknown how a lot.”
As I have been reporting for some time now, the Google Web page Expertise Replace will not be an enormous replace. Google even said you need to “mustn’t anticipate drastic modifications” with this replace to websites rankings.
That each one being mentioned, Google additionally mentioned it does not use Google Analytics for ranking purposes.
There are two large threads on this matter of Google Analytics hurting a website from rating nicely in Google Search. The primary is on Twitter and the second is on HackerNews – so be happy to click on by way of and browse them.