Google’s John Mueller stated that having a shorter area title or a shorter URL isn’t going to learn you by way of your search engine optimisation and rating in Google Search. He stated on Twitter “area title or URL size isn’t an element, including that “shorter isn’t higher for search engine optimisation.”
He additionally stated “I can see how folks would possibly like brief & candy domains, however there’s undoubtedly no search engine optimisation bonus connected to them like that.”
There’s one different level he made that Google makes use of “size frivolously for canonicalization, however that is selecting between 2 variations of the identical factor (eg, /house/ vs /house/index.html).” We coated this in 2016 when Google stated they like to canonicalize to the shorter URL.
Google has stated previously that URL length is not a ranking factor however stated to attempt to maintain it under 2,000 characters at one cut-off date.
Listed here are the tweets referenced right here:
Area title or URL size isn’t an element. Shorter isn’t higher for search engine optimisation. Possibly higher or simpler for advertising, which is separate.
We do use size frivolously for canonicalization, however that is selecting between 2 variations of the identical factor (eg, /house/ vs /house/index.html).
— 🍌 John 🍌 (@JohnMu) February 9, 2021
I completely disagree from an search engine optimisation perspective. I can see how folks would possibly like brief & candy domains, however there’s undoubtedly no search engine optimisation bonus connected to them like that.
— 🍌 John 🍌 (@JohnMu) February 9, 2021
Discussion board dialogue at Twitter.
