Google is increasing the scroll-to-text function it has on featured snippets and another search parts to the free high product listings containers. Brodie Clark noticed this for a search on [bluetooth headphones] and I used to be capable of replicate this.
The scroll to text feature is if you click on on a search lead to Google, Google then takes you to the net web page and scrolls you down the web page to the particular passage and highlights the related block of textual content. We have coated this numerous times however I do not imagine this has been within the product outcomes till not too long ago.
Brodie Clark shared some display pictures on Twitter, which I’ll embed beneath however here’s a GIF of it in motion:
Growth of scroll-to-text in Search continues. Newest addition is an article inside a “free product itemizing” carousel utilizing the parameters. Scroll-to-text began with featured snippets, then some information panels, and now some free product listings: https://t.co/HEpcqVIjFY pic.twitter.com/oMOaRhekUo
— Brodie Clark (@brodieseo) February 11, 2021
Discussion board dialogue at Twitter.