Google informed one web site proprietor, that is particular recommendation to at least one particular web site proprietor and never meant to be a generalization for all websites, that he mustn’t deal with his particular person pages however focus extra on the class stage pages. The difficulty was the person pages on this web site had little or no content material on it and John thought a great technique could be to create larger stage pages that may have extra important content material on them.
I consider the positioning is at neverhaveever.com, no less than that’s what was stated within the query on this previous week’s search engine optimization hangout with John Mueller of Google. The query was:
Hello John. In the course of the December replace we’ve had a rating drop to our sport web site, “By no means have ever”. That is very shocking as for my part we’ve among the finest and most full experiences for such a web site…..Whereas different websites solely supply questions for the sport. We do this in addition to present votes per query, we even had has nation particular knowledge (which could be very attention-grabbing BTW Russian vs US for instance). My query is was this drop as a result of one thing technical reminiscent of sitespeed / internet hosting? Or are we one way or the other not satisfying customers in addition to different websites? Or was this a mistake?
This query and reply began at 33:22 mark into the video. I’ll skip the generic recommendation, which Glenn sums up properly within the tweet under. However John began his particular recommendation to this particular web site at 35:59 in the video, John stated:
I took a take a look at a handful of pages out of your web site and I might see how our algorithms could be a little bit bit confused with reference to how we ought to be displaying this web site in search.
Specifically as a result of on numerous these pages there is not numerous content material there. In order that’s one thing the place if I if I’m going to random pages in your web site i am going to have sort of that that card within the middle and primarily all the pieces else will probably be advertisements. And I might think about that our methods battle a little bit bit with understanding what ought to this web page be related for. In order that’s one thing the place perhaps it is worthwhile to to sort of rethink a little bit bit the way you need to be present in search and how one can put your finest foot ahead on the subject of being present in search.
One factor could be to consider like do you really need all of those particular person pages listed or ought to you might have one thing extra in regards to the content material total itself as an listed factor. So perhaps much less specializing in particular person pages like which might simply have like one or two questions on them. And focusing extra on, I do not know, class of things, the place you might have extra precise content material on a web page.
He particularly is telling this web site proprietor to deal with the upper stage pages as a result of the deeper pages have little or no to zero content material. If you happen to take a look at the positioning, you will notice what John means.
Clearly it’s arduous for Google to crawl and index the positioning primarily based on the navigation and web site construction. If the class pages have been achieved a bit higher, Google can higher perceive the positioning.
John took a fast take a look at some pages & can see how Google’s algorithms could be confused with find out how to present the positioning in Search. There’s simply not numerous content material there… G’s methods may very well be struggling understanding what the pages ought to be related for: https://t.co/n7MBClsjpM pic.twitter.com/HVRt3e8RuV
— Glenn Gabe (@glenngabe) February 21, 2021
Right here is the video embed:
Now it isn’t all the time the best transfer to not focus in your particular person pages however on this case, it does seem to be the best subsequent step.
Discussion board dialogue at Twitter.