With the change the place the highest tales carousel with the product experience update in Google Search now not will want AMP, you do want to fulfill some guidelines to be included however you do not want to be quicker than your competitors to point out up within the high tales carousel.
Lily Ray mentioned on Twitter “Dropping the AMP icon & opening Prime Tales eligibility to all publishers is a giant deal. However I assume that is the realm the place CWV will play the strongest function. I ponder if non-AMP publishers will really be capable to compete with the pace of AMP pages.”
The reality is, Google mentioned core web vitals do not need to be met for high tales and John Mueller aded on Twitter “You do not have to be quickest, you simply have to be quick sufficient. (Desirous about lcp particularly – the opposite issues are related).”
That line says a ton:
(1) You don’t want to be the quickest, quicker websites will not outrank you in case your content material is best.
(2) You simply have to be quick sufficient, so that you’re eligible to point out within the high tales carousel.
John particularly mentioned assume “about LCP particularly.” LCP is Largest Contentful Paint, it’s a “user-centric metric for measuring perceived load pace as a result of it marks the purpose within the web page load timeline when the web page’s important content material has doubtless loaded—a quick LCP helps reassure the consumer that the web page is helpful.”
Listed here are these tweets:
You do not have to be quickest, you simply have to be quick sufficient. (Desirous about lcp particularly – the opposite issues are related)
— 🍌 John 🍌 (@JohnMu) April 19, 2021
Discussion board dialogue at Twitter.