Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

The clock is ticking for the web advert trade to transition to extra privacy-centric methods as Google prepares to withdraw help for third-party cookies in its Chrome browser subsequent 12 months. For some, the window of preparation will probably be just a little tighter because the trade grapples with new advert concentrating on requirements and the way they align with privateness legal guidelines.