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Hotspots brings you the Mintel Developments staff’s high observations on product and repair launches from world wide. From a cellular grocery retailer servicing underserved communities to a one-size-fits-all lingerie line along with a public welfare venture, find out about essentially the most progressive world initiatives taking place this month.
Canada – Grocery Retailer on Wheels
Toronto-based Grocery Neighbour is launching a cellular grocery retailer idea to service neighborhoods that aren’t in quick proximity to grocery shops. The main target is on under-served neighborhoods that need to drive over quarter-hour to a grocery retailer. The cellular retailer is a 53-foot-long truck that may carry as much as 2,000 SKUs, specializing in meats, produce, dairy, bread, and a choice of CPG merchandise. It’s an autonomous buying expertise the place prospects scan merchandise and take a look at on their telephone; they don’t have to work together with an affiliate of any type. The intention is to ultimately adapt the product alternatives to every neighborhood’s habits and pursuits.
The pandemic has remodeled the grocery buying habits of many shoppers. The prevalence of supply and curbside pick-up choices has shifted shopper expectations of comfort on this space, too. A cellular retailer idea can be the perfect of each worlds for shoppers – the comfort of being proper outdoors their residence whereas nonetheless with the ability to select the merchandise themselves. It’s additionally essential to notice that one of many principal targets behind Grocery Neighbour’s idea is rising grocery retailer entry; equitable entry to important merchandise, together with contemporary meals, has change into a chief concern for shoppers and shopper advocates because the pandemic has highlighted socio-economic inequities.
Alex Milinazzo – Developments Analyst, US
China – Your Dimension Is The Dimension
Chinese language lingerie model Neiwai has launched a one-size-fits-all line along with a public welfare venture, the place 1% of the income generated from this sequence shall be donated to the China Ladies’s Improvement Basis. Named the Barely Zero Assortment, the road is a one-size-fits-all sequence that makes use of progressive material blends that stretch to adapt to any physique form, negating the necessity for various sizes. The gathering is claimed to suit girls who put on S-XL underwear, and options low sensitivity and ‘consolation like sporting no underwear’. 1% of the income of the Barely Zero Assortment shall be donated to China Ladies’s Improvement Basis. The model additionally rolled out a social media marketing campaign encouraging feminine shoppers to understand numerous physique shapes.
After years of being bombarded with commercials that includes a strict normal of physique shapes, shoppers are beginning to problem the standard magnificence stereotypes of ladies and are taking steps to just accept and admire the authenticity that displays the variety of actual folks. In response, Neiwai has developed an inclusive branding technique that goals to empower feminine shoppers to really feel good of their our bodies. This one-size-fits-all sequence replaces numerous measurement requirements, which have usually been used as a measure of whether or not physique shapes match a perfect. This additionally permits girls with numerous shapes to skip spending time selecting sizes.
Victoria Li – Developments Analyst, APAC
Finland – Meat Saturday
Plant-based meals model Beanit has launched a ‘Meat Saturday’ marketing campaign, to advertise plant-based consuming throughout the remainder of the week with out judging or demonising those that nonetheless need to eat meat. The model’s ideology is that one doesn’t need to be vegan or vegetarian to get pleasure from plant-based merchandise, and that small modifications within the food regimen by massive teams of individuals can have a major affect on the surroundings. Beanit additionally states that many shoppers see the present dialog round meat and plant-based meals as polarising and judgemental, and the model as an alternative needs to advertise tolerance and acceptance. By consuming crops in the course of the week and dedicating Saturday to meat dishes, meat-eating can really feel extra particular and splendid, whereas being sustainable and more healthy.
We’ve seen quite a few vegan launches in recent times, however most shoppers who purchase these merchandise don’t comply with strict vegan diets. As a substitute, they give attention to lowering, not eliminating, animal merchandise whereas rising their consumption of crops, for well being and sustainability causes. By not condemning meat eaters, plant-based manufacturers could make the introduction of plant-based meals extra interesting, open and versatile. The idea of a ‘Meatless Monday’ has been gaining reputation, however flipping the thought with a ‘Meat Saturday’ additional helps to normalise plant-based consuming six days every week with out demonising meat.
Liisa Kontas – Development Analyst, Nordic
Mexico – Round Community
GivU is the primary social market in Mexico the place shoppers should purchase gadgets and pay with different merchandise that they now not use. The platform seeks to advertise a digital and collaborative economic system, in addition to sustainability, making shoppers conscious that the gadgets they’ve at residence and people they now not use can have a second life by providing them in Givs – digital currencies – in order that another person can purchase them.
As COVID-19 has hampered brick-and-mortar companies, on-line social retail has emerged as a powerful different for shoppers. With new generations continuously related, this allows shoppers to discover merchandise extra interactively on social media, with options for manufacturers to create interactive, shareable and immersive promotions. As new generations have a stronger environmental conscience, they’re searching for new methods to eat in a extra sustainable manner. Alternate peer-to-peer marketplaces permit shoppers to socialize through second-hand merchandise in addition to create round and clever buying selections.
Mariana Marins – Developments Analyst, Latin America
Singapore – Meat the Future
Plant-based meals tech start-up Subsequent Gen is launching TiNDLE, its plant-based rooster model, in choose eating places throughout Singapore. Its first product, known as TiNDLE Thy, is a substitute for the rooster thigh and is made with 9 substances, together with the model’s trademarked ingredient Lipi, which is a mix of plant-based fat and flavour and sunflower oil. The product has been licensed by the Singapore Well being Promotion Board as a ‘More healthy Selection’ product because it incorporates much less saturated fats and sodium than different common plant-based meat alternate options. The product was developed in collaboration with cooks and is claimed to be versatile as cooks can use it to create dishes in varied culinary purposes.
Plant-based diets and meat substitutes are gaining momentum within the area, largely as a result of potential well being advantages related to meat-free diets. Customers’ rising concern for his or her well being and dietary wellbeing is encouraging them to switch their consumption of animal-based merchandise with plant-based gadgets. That is opening up new potentialities for meals producers to discover plant-based alternate options. Subsequent Gen’s launch of its plant-based rooster model into the foodservice sector permits shoppers to expertise the product and take pleasure in different consuming habits, whereas additionally gaining a greater understanding of how plant-based meats may be creatively ready.
Melanie Nambiar – Southeast Asia Developments Analyst