Alexia Brue seized her opportunitity as an entrepreneur throughout the monetary disaster again in 2008-2009. Count on extra entreprenuers to flourish after our present pandemic.
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In 2009 Alexia Brue launched what has turn out to be a wellness media powerhouse, Properly+Good. She and her enterprise associate, Melisse Gelula, began the media firm throughout the monetary disaster of 2009, a time when “wellness” was not but in our each day lexicon, Peloton didn’t exist, and we by no means may have imagined that we’d dwell in athleisure. Alexia was working in print journalism on the time and noticed that after the 2008 disaster, the media enterprise was structurally altering. Print publications have been shuttering and shrinking, whereas the barrier to entry for launching a digital website was getting decrease.
Alexia and Melisse had a ardour and a singular perspective round wellness that they believed would resonate with others; they usually noticed white house available in the market for data and sources on the rising traits in vitamin, health, magnificence, and self-care. Alexia and Melisse began the nascent media firm whereas retaining their day jobs, and after about 9 months felt they’d sufficient momentum and traction to go all in, they usually by no means regarded again. What set Properly+Good other than conventional girls’s health magazines was that they talked about health and wellness from a spot of larger empowerment and positivity: you wouldn’t discover something about “blasting stomach fats” on Properly+Good. As an alternative, Properly+Good selected to concentrate on the extra community-minded, holistic, and galvanizing life-style elements of dwelling a properly life—in and out. With out elevating any outdoors capital, Alexia bootstrapped the launch and development of Properly+Good,
finally rising the corporate to achieve thousands and thousands of wellness-conscious readers month-to-month. The model grew alongside the boutique health growth and the clear magnificence and clear consuming actions, which led to the beginning of Properly+Good’s occasion enterprise. What started as meetups at native health studios has advanced into month-to-month panels, 4-day wellness retreats at Miraval, and since COVID-19, digital panels and retreats that enable Properly+Good to achieve a wider viewers than ever earlier than. In addition they printed the Properly+Good Cookbook (Random Home) which options the simple go-to recipes of practically 100 wellness specialists and influencers.
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In 2018, Alexia and Melisse offered the corporate to Leaf Group (NYSE: LEAF), permitting them to launch extra capital-intensive initiatives, reminiscent of a thriving video channel, and larger content material packages together with their annual Properly+Good Traits Report and their January reset program known as Re(New) Yr. As Alexia’s day-to-day involvement at Properly+Good lessens, she’s gotten to concentrate on investing in and advising progressive consumer-facing wellness manufacturers, together with Otamot, Bubble, and Ace of Air. She additionally enjoys serving on the board of Wellness within the Colleges, a non-profit that brings experiential vitamin and health training into over 200 faculties, and The International Wellness Institute.
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As for the post-pandemic way forward for wellness, Alexia believes the newer digital elements (e.g. telehealth and digital health) will proceed their exponential development, whereas the in-person retail companies will come roaring again as quickly because it’s protected to take action. Identical to in 2009, look out for a lot of new wellness improvements and alternatives to return from this time of disaster—and watch as Properly+Good reviews on them alongside the best way.
