In case you’ve ever juggled a number of Twitter accounts, you understand how difficult it may be. Not solely do it’s essential to have interaction your followers by producing focused, helpful content material, you additionally must hold your model message constant throughout all accounts.
Sounds just a little overwhelming, proper?
It may be, which is why it could be price merging your Twitter accounts as an alternative. By unifying your Twitter presence, you’ll be able to strengthen your model story and attain a wider pool of followers throughout two or extra separate accounts.
The issue? As of but, there’s no official solution to “merge” Twitter accounts. Nonetheless, even in the event you can’t actually merge your current accounts into one, you’ll be able to nonetheless run them as a single unit from a advertising perspective.
Under, I’ll present you when it could be price “merging” Twitter accounts as a advertising technique to the extent it’s attainable, and I’ll discuss you thru particular circumstances when twin account administration is particularly essential.
Why Ought to You Merge Your Twitter Accounts?
There are a number of the explanation why merging Twitter accounts or managing them extra intently may gain advantage what you are promoting, relying on the state of affairs. Briefly, although, listed here are the three main advantages to unifying your Twitter profiles.
- Consistency: It’s typically simpler for entrepreneurs to plan, create, and publish content material for only one Twitter account. That is very true in the event you’re additionally managing profiles throughout a number of social media platforms.
- Recognizability: Bringing a number of Twitter accounts collectively can construct a stronger, extra simply recognizable social media model than working a number of fragmented accounts.
- Readability: Slightly than complicated your followers with a number of accounts for each particular person a part of what you are promoting, you’ll be able to deliver all facets of your organization beneath one banner.
Basically, merging Twitter accounts provides your followers a clearer image of what your organization stands for, and every little thing you supply. It makes it simpler for individuals to succeed in you on-line, which may assist you convert followers to customers.
In case you’re nonetheless unconvinced, although, let me put it one other method. With over 192 million daily active users, and roughly 500 million Tweets coming into the worldwide feed day by day, Twitter is an extremely lively platform.
With no constant, recognizable, and stable Twitter technique, it’s simple to get misplaced in all that noise. Merging your accounts might help you chop via the noise and set your model aside out of your competitors.
Now we’re clear on how unifying or merging Twitter accounts may gain advantage what you are promoting, let’s have a look at 4 events when this technique may assist and easy methods to manage your accounts till merging turns into an choice.
The right way to Handle Two Twitter Accounts When a Enterprise Consolidation Happens
A business consolidation is an thrilling time. You’re about to affix forces with one other enterprise to create a brand new, stronger firm with extra potential than ever.
From a social media perspective, although, consolidations may be difficult. Because you’re forming a completely new firm, it’s essential to construct hype across the enterprise whereas retaining your current followers throughout each Twitter accounts.
In case you’re attempting to merge two firms with completely different kinds, it’s much more difficult.
Perhaps you have got utterly completely different attitudes to Tweeting and fascinating followers, or possibly there’s a giant distinction in your audience demographics. What’s extra, there’s an opportunity you have been truly opponents earlier than, and also you’re now attempting to unify your followers.
Appears like a problem, proper? Right here’s how one can deal with it easily.
Merge Twitter Accounts By means of Your Dashboard
Whilst you can’t merge Twitter accounts, you’ll be able to deliver them collectively in your desktop or the Twitter cellular app. Go online to your account, click on the “Extra” button on the right-hand sidebar, and click on the little “+” image.
Subsequent, click on “Create new account” or “Add current account” to proceed:
The method is analogous for the iOS and Android apps.
You’ll be able to add up to five accounts this manner, so it’s tip to learn about.
Talk With Your Followers
Twitter’s not preferrred for speaking prolonged statements, so pin posts out of your web site or different social media accounts to clarify the state of affairs.
Use the identical messages, posted concurrently, throughout each Twitter accounts to start out constructing some model continuity and consistency straight away.
Do your followers reply properly to influencers? Think about hiring just a few influencers to unfold the phrase and construct hype round your new model.
You will discover influencers through marketplaces, influencer advertising companies, or by trying to find them on-line.
Use Twitter Advertisements
In case you’re consolidating, you’re not simply trying to maintain onto current followers. You’re searching for new clients, too. Think about launching Twitter ads and working them throughout each accounts.
Are Twitter advertisements actually price it, although? Completely.
For one factor, we’re seeing a 35 percent increase in advert engagement throughout Twitter, which suggests there’s an viewers on the market in your company advertisements. Plus, the typical Twitter consumer enjoys targeted, highly specific content, which suggests promotional but informative advertisements can supply customers what they need.
The right way to Handle Your Twitter Accounts When a Enterprise Acquisition Happens
When a bigger firm absorbs a smaller firm and takes management of its belongings, it’s referred to as an acquisition. Whereas the buying firm may alter its branding barely to mirror the merger, the acquired firm ceases to exist.
Unsurprisingly, mergers and acquisitions trigger a number of promoting challenges. For one factor, since Twitter accounts can kind a part of the acquired firm’s belongings, who determines how they’re managed within the long-term? Additionally, in the event you resolve to close the acquired firm’s account down, who units the trajectory?
These are only a few challenges digital advertising groups face when working Twitter accounts throughout a merger, however listed here are some ideas for transferring ahead.
Audit Your Twitter Accounts
First, assess each Twitter accounts to determine what you’ve bought in widespread and the place the variations lie. For instance, possibly you promote comparable merchandise, however you Tweet in numerous kinds. Or, possibly you’re each pretty lively on Twitter, however your follower counts differ significantly.
Right here’s an instance. MoonPie has a enjoyable and extremely distinctive Twitter voice:
In the event that they merged with an organization that Tweeted with much less humor, the advertising group would wish to discover a new voice appropriate for each manufacturers.
Use your findings to determine how you progress each accounts ahead with extra unity. If authorized points come up as a result of merger, don’t neglect to contain your authorized groups.
Acclimate Your Audiences
Put together your followers for the large change by introducing them to the brand new firm and its leaders.
First, publish in regards to the upcoming merger recurrently to make sure the information reaches as many followers as attainable.
Subsequent, do some cross-posting. In case you’re the acquired firm, this might imply sharing Tweets from the buying firm’s account, and even Tweeting them. Get some conversations going and have interaction your audiences.
Lastly, be sure to’re round to reply questions. Twitter customers usually anticipate a response within 30 minutes, so in the event you can’t monitor your DMs or Tweets recurrently, ship followers to an electronic mail contact.
Pin Official Bulletins
Get within the behavior of pinning key bulletins to the highest of your Twitter profile. Bulletins you may need to pin embrace a merger discover, any logo or branding adjustments, and the official merger date.
Sure, mergers are difficult, however they’re a chance to essentially push your organization ahead and set up your model on-line.
The right way to Handle Your Twitter Accounts When You Change Your Enterprise Identify
Whether or not you’re reinventing your model or increasing into new services or products choices, a name change can kickstart a shiny new future for what you are promoting.
Nonetheless, in the event you’ve been working your Twitter account(s) successfully, you’ll in all probability have a rising base of followers who know you by a specific title or deal with. They’ll be just a little shocked in the event you all of the sudden change your Twitter deal with or enterprise title with out warning!
How do you make the title change and inform your followers successfully? Regardless of what number of accounts you’re working, right here’s easy methods to talk a enterprise title change with minimal fuss.
Change Your Username
Go to your account settings and change your username to the brand new enterprise title. Earlier than you do that, notify your followers so that they realize it’s nonetheless you.
A username change is a good alternative to share your model story and the explanations behind the title change, so think about working advertisements or different promo supplies to tell your viewers.
Replace Your Bio
Change your Twitter bio(s) to mirror the brand new title. Since each follower sees your bio once they open your profile, placing your new enterprise title ensures most visibility.
You’ll be able to all the time pin a Tweet with the small print, too.
Contact Your Followers
In case you’ve moved to a brand new account, there’s an opportunity you’ve misplaced followers. Perhaps they didn’t get the message but, or they determined to cease following you.
There’s just one solution to discover out what’s up: contact the followers who haven’t joined you on the brand new deal with. You’ll be able to determine them utilizing marketing tools like Audiense or Sprout Social. Then, both goal them with advertisements or attain out by way of electronic mail (if in case you have it) to remind them.
When you’re certain you’ve reached as many followers as attainable, deactivate your previous accounts.
The right way to Handle Your Twitter If Your Enterprise Has A number of Accounts for Completely different Departments
Working a number of Twitter accounts for one enterprise may be useful. You’ll be able to attain a wider viewers, and you may hold your advertising content material separate from, say, your help desk.
From this viewpoint, segmenting your content throughout a number of accounts may enhance your customer support and the general consumer expertise.
UPS, for instance, has a dedicated support account. It is sensible as a result of dimension of the corporate and the companies they supply:
Nonetheless, there’s nothing easy about working two or extra accounts for a similar enterprise—particularly in the event you’re a smaller enterprise.
Though you may purpose to enhance customer support by organising a devoted help account, you can find yourself complicated your clients! Listed here are some ideas for avoiding widespread points.
Test Your Metrics
The place are your followers?
Ideally, they need to be hanging out in your predominant advertising account, so if in case you have greater follower numbers unfold throughout different accounts, it’s price investigating why.
Perhaps you don’t promote your main account sufficient, or it’s not offering your followers with the precious content material they’re discovering elsewhere.
Signpost Followers Appropriately
Guarantee it’s apparent which account a follower ought to method when, for instance, they need assistance or are searching for particulars on the most recent promotion.
In case your followers don’t know the place to show, there’s an opportunity they’ll cease following you or partaking together with your Tweets. For readability, think about pinning the related particulars to the highest of every profile.
Use Instruments to Merge Twitter Accounts
Merge Twitter accounts throughout departments with the assistance of social media instruments.
TweetDeck, for instance, helps you to view a number of Twitter accounts concurrently. You’ll be able to schedule Tweets, reply to DMs, and seamlessly transfer between accounts. For the busy marketer working a number of accounts, TweetDeck is an extremely helpful Twitter instrument.
Different instruments to think about embrace Buffer and Hootsuite.
At present, Twitter doesn’t allow firms to merge Twitter accounts. Nonetheless, it’s best to nonetheless be serious about methods you’ll be able to consolidate and construct a extra recognizable and constant model profile on-line.
Managing two or extra Twitter accounts is difficult, nevertheless it’s completely attainable with some ahead planning and cautious brand management.
In case you want any assist together with your branding, whether or not you’re managing a reputation change or attempting to merge Twitter accounts to the fullest extent attainable, try my consulting services and find out how we might help.
How do you handle two or extra Twitter accounts proper now? Do you’re feeling like merging accounts may gain advantage what you are promoting?
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