With over 55 million listeners, Amazon Music is without doubt one of the main music streaming platforms on the market. Wouldn’t it’s nice in case you may discover a strategy to attain these subscribers and share your merchandise with them.
Nicely, you’ll be able to, and it’s all because of Amazon audio advertisements. By way of Amazon’s free, ad-supported tier, you’ll be able to create brief, partaking audio advertisements to achieve a complete new viewers base. Let me stroll you thru the way it works.
What Are Amazon Audio Adverts?
Consider Amazon audio advertisements like radio advertisements.
You don’t have to promote merchandise on Amazon to make use of this service, both, which makes it accessible for extra companies.
The advertisements themselves play between songs. You may’t select your slot choice, however there’s nice attain out there anyway. Listeners can tune in by their Echo units, or they’ll hear your advert once they use the Amazon Music app on Android, FireTV, and iOS.
How a lot do these advertisements price? Nicely, Amazon costs for audio advertisements on a cost-per-thousand-impressions (CPM) foundation, so that you pay every time a thousand individuals see your advert.
You have to spend at the very least $15,000 per 30 days on Amazon audio advertisements to make use of the service. Nonetheless, according to Amazon, the typical minimal finances is about $25,000 per 30 days, so that you would possibly need to bear this in thoughts.
Why Ought to You Use Amazon Audio Adverts?
Audio advertisements are nothing new, however there are two principal the reason why Amazon’s audio advertisements could also be price a strive.
First, take into consideration the potential attain. The Amazon Echo is America’s most popular smart speaker, for one factor, and as I’ve talked about, there are over 55 million Amazon music subscribers and counting!
Secondly, ad-supported streaming subscriptions aren’t going anyplace any time quickly. Based on Amazon, 68 % of People depend on free streaming subscriptions, so there’s absolutely an viewers in your campaigns.
The perfect half, although? You’re engaging with audiences in a artistic, thrilling new means. In a vastly aggressive market, Amazon audio advertisements might offer you an edge over your rivals.
Who Ought to Use Amazon Audio Adverts?
Can any enterprise use Amazon audio advertisements? Certain.
Are these advertisements appropriate for each enterprise, although? No.
For starters, contemplate your finances. $15,000 per 30 days is fairly steep, so small or niche businesses would possibly discover the price isn’t justified.
Subsequent, take into consideration your total advertising technique. Do you intend on utilizing another Amazon promoting product? The advertisements would possibly work greatest when used alongside different Amazon advertising instruments to construct a stronger, extra cohesive presence on the platform.
Lastly, take into consideration your model. Though you don’t have to promote by Amazon to create an advert, you would possibly discover Amazon audio advertisements make extra sense in case you’re already an Amazon vendor and need to direct individuals to purchase out of your retailer.
3 Steps to Set Up Amazon Audio Adverts
Able to strive Amazon audio advertisements? Nice! Let’s break down the steps concerned.
1. Perceive Your Personal Objectives
Earlier than you enroll, set out your targets. Why? As a result of it offers you some artistic course, which you’ll want to jot down an awesome script and create compelling visuals to accompany it.
Bear in mind, no two campaigns are alike. Be clear on what you want out of your Amazon audio advert earlier than you go reside.
2. Contact an Amazon Advert Marketing consultant
Subsequent, attain out to an Amazon advert guide. They may also help you intend, optimize, and launch your audio advert campaigns primarily based in your finances and marketing goals.
To get going, merely click on the “Get Started” hyperlink on the audio advertisements web page.
Choose which nation you need to promote in and select your monthly budget. Bear in mind, if you wish to spend lower than $15,000 per 30 days, you’ll be able to’t launch a customized audio advert marketing campaign.
When you’re OK with the finances necessities, enter your organization contact particulars and supply a abstract of your advertising wants. A guide shall be in contact to debate your marketing campaign in additional element.
Even in case you can’t entry Amazon audio advertisements in your advertising proper now, there’s at all times an opportunity that Amazon will introduce a extra versatile pricing construction sooner or later.
3. Present an Audio File and Companion Banner
Your Amazon audio advert wants each an audio file and a companion banner for when your advertisements run on units like FireTV.
The audio file accommodates the advert itself. Bear in mind, it have to be someplace between 10 and 30 seconds lengthy, and the file measurement can’t exceed 1 MB.
When it comes to format, you’ll be able to submit both a WAV, OGG, or MP3 file, and the amount must be at the very least 192 kbps so it’s simply audible.
To be clear, you shouldn’t use suggestive, provocative, or offensive language. It have to be suited to a basic viewers.
Your companion banner (or graphic) exhibits up whereas the advert performs. Listed here are some tips for it:
- The file have to be a JPEG sized to 1024 x 1024 px.
- It will probably’t be greater than 750 KB.
- The headline can’t be greater than 19 characters. In different phrases, preserve it brief and candy.
There are some visible tips, too.
For starters, you’ll be able to’t use type instruments that make it appear like any explicit a part of the advert is clickable. Right here’s an instance from Amazon:
A banner alongside these lines could also be extra applicable as a result of there’s nothing to recommend it’s clickable:
You may as well embrace a URL if you need, but it surely must be one thing compact so it doesn’t take over the entire graphic. “Store now at Amazon.com” or some variation of that is OK.
Lastly, ensure the textual content is obvious and legible.
Struggling to place a companion banner collectively? Don’t fear. Your advert guide may also help you design it, and so they’ll provide suggestions if one thing’s not working.
When you’ve submitted your banner and audio file to your guide, your advert may go reside inside three working days.
Easy methods to Add a CTA to Your Amazon Audio Adverts
A name to motion (CTA) encourages individuals to do one thing after listening to your advert, equivalent to purchase your product. Unsurprisingly, each Amazon audio advert ought to have one! The place ought to your CTA go, although, and what ought to it embrace? Let’s have a look.
First, because you need individuals to take motion after listening to your advert, it’s normally greatest to put your CTA on the finish. Make sure you embrace your model title and a selected motion for individuals to take.
Subsequent, preserve your CTA brief and particular. Don’t depart listeners in any doubt over what they need to do and the way they’ll do it.
Lastly, keep away from utilizing sound results. You don’t need to lose the message in your CTA behind a jingle!
Let’s say your organization’s referred to as Espresso King, and also you need individuals to purchase your new Common Roast. Listed here are some CTAs you possibly can use.
- “To purchase our Common Roast, go to CoffeeKing.com.”
- “To start out buying, ask your machine to seek for Espresso King’s Common Roast.”
Bear in mind, in case you don’t ask a shopper to do one thing, how will they know what you need them to do?
6 Tricks to Create Nice Amazon Audio Adverts
Bear in mind, your audio advert can’t be greater than 30 seconds lengthy, so each second counts. Listed here are some ideas for taking advantage of the time you might have.
1. Write a Nice Script
OK, so there’s an artwork to writing a great script. The excellent news? It’s one thing you’ll be able to study. Listed here are some ideas:
- Use brief and easy statements to make your level.
- Guarantee your language and tone resonates together with your viewers. For instance, teenagers might not go for extremely formal language, and so forth.
- Give attention to one core idea per advert marketing campaign. Don’t confuse your listeners.
2. Promote the Product Advantages
What’s so nice about your product, and why ought to shoppers purchase it? Make this the main focus of your advert. When you’re working any promotions or unique gives, make sure you point out them, too.
You would possibly need to keep away from testimonials, although. Too many voices can muddle your recording and distract out of your message.
3. Present a Excessive-High quality Recording
It sounds apparent, however guarantee your recording sounds skilled.
- Communicate in a crisp, clear voice.
- Be certain the recording is free from interference.
- Keep away from speaking too quick. You’re attempting to type a connection together with your listener.
4. Keep away from Sound Results
Does your advert want dramatic sound results like sirens or horns? In all probability not. Jarring sounds can annoy your listener, which isn’t nice whenever you’re attempting to nurture them into shopping for your merchandise.
When you actually should use sound results, use them sparingly, and provided that they’re essential to drive your message residence.
5. Use Clean Transitions
Bear in mind, your advert doesn’t play in isolation. It’s enjoying between songs or different audio advertisements. Don’t start with a protracted pause, and don’t “apologize” for interrupting somebody’s music. Because you don’t know when your advert will play, a press release like this may very well be irrelevant.
Keep away from lengthy fade-outs, too. Merely finish together with your CTA.
6. Unfold a Constant Model Message
Consistency is vital. According to Forbes, cross-platform consistency can enhance your income by 23 %.
The takeaway? Make sure you’re utilizing constant language, visuals, and model messaging throughout all of your advertising campaigns. In case your audio advert sounds off-brand, it may deter listeners from buying with you.
Easy methods to Observe the Success of Your Amazon Audio Advert Campaigns
As soon as your advert marketing campaign is up and working, you have to monitor your key performance indicators (KPIs) to make sure it’s working for you. For audio advertisements, listed here are the metrics you need to observe:
- impressions: what number of instances the advert performs or individuals hear it
- pay attention by charge (LTR): what number of instances somebody listens by to the top
- attain: who listens to your advert
- buy intent: how seemingly a buyer is to purchase your product after listening to the advert
Amazon gives tools that can assist you observe these metrics, however you can even use your personal monitoring instruments.
Examples of Nice Amazon Audio Adverts
Wish to study extra about Amazon audio advertisements in motion? Listed here are two nice success tales to encourage you.
Samsung, the tech business large, wanted assist advertising its Galaxy S10 Lite handset. They opted for audio advertisements to achieve younger listeners tuning in to Amazon Music.
Based on stats compiled by Amazon, these audio advertisements generated a 64 % enhance in natural impressions for Samsung and an 18 % soar in total product consciousness.
All in all, I name this a profitable marketing campaign.
This model took Amazon audio advertisements to a whole new level.
Berocca is a well-liked vitamin firm with clients all over the world. They wished to establish new methods to achieve their numerous viewers base and promote their Berocca Enhance tablets.
How did they obtain their purpose? They used actionable audio advertisements powered by Amazon Alexa.
- The advert features a clear and efficient CTA, inviting individuals to strive Berocca Enhance in the event that they really feel torpid.
- If , the listener offers the voice command to strive Berocca Enhance.
- Listeners can then both hear extra concerning the product or use one other voice command to purchase the vitality tablets straight by the advert.
What’s nice about this marketing campaign is how simple it’s for listeners to interact with the audio advert and truly buy the product.
Amazon audio advertisements may also help you enhance your attain, promote extra merchandise, and finally grow your business. They’re easy to arrange, and you’ll go reside in as little as three working days.
That stated, Amazon audio advertisements aren’t for everybody. When you’re in any doubt as as to if this marketing campaign’s best for you or in case you need assistance with audio advertising extra typically, let me help you.
What do you consider Amazon audio advertisements? How are they serving to what you are promoting?
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