At this time Forrester is asserting a brand new analysis portfolio for our purchasers — Forrester Decisions.
It combines one of the best of Forrester with one of the best of SiriusDecisions (which we acquired in 2019), enabling corporations to translate their imaginative and prescient and plans into constant and highly effective operations.
Why launch this new portfolio? We listened. Our purchasers instructed us they wanted a trusted companion to assist them future-proof their enterprise technique, fend off disruptors, and develop quicker. We heard that purchasers wanted assist tackling immediately’s enterprise challenges immediately, not months from now. And eventually, we heard so much about pace. Purchasers want to realize demonstrable outcomes quicker than they’ll with conventional, prolonged consulting engagements — they want a steady feed of experience.
Forrester Choices is designed to assist purchasers develop quicker via customer obsession. It can allow corporations to construct differentiated digital experiences and align their product, advertising, and gross sales efforts to win, serve, and retain extra clients than their opponents. Whereas the pandemic pushed many corporations to digitize their choices, solely a small variety of senior choice makers fee their corporations as digitally superior — 29% in Asia Pacific, 22% in North America, and 15% in Europe. There’s a lot work to be performed.
The brand new portfolio will assist executives, useful leaders, and their groups — throughout technology, customer experience, B2C and B2B marketing, sales, and product management — plan and deal with their most urgent initiatives and priorities for driving development.
We’re excited to focus all of Forrester’s experience on serving to our purchasers win and thrive within the dynamic post-pandemic, customer-centric world. When corporations can see the longer term clearly and execute boldly towards that imaginative and prescient, they’ll out-perform their opponents and lead their markets. Forrester Choices was conceived and designed to assist them do exactly that.