Google’s John Mueller reiterated on Twitter that consistency is the primary piece of search engine optimisation recommendation. He stated final evening on Twitter that “search engine optimisation lives and dies with consistency.”
Right here is that tweet in context:
search engine optimisation lives & dies with consistency.
— 🍌 John 🍌 (@JohnMu) April 26, 2021
John is speaking about it being vital so that you can be constant together with your web site and what alerts you ship to Google. Do not use trailing slashes on some URLs and never on others. Do not ship a canonical tag to 1 vacation spot, however 301 it to a different. Do not put structured knowledge in a single place the place it is not supported. Be technically constant.
And likewise, in relation to doing nicely and constructing your model – be constant. Product content material on a constant foundation so your viewers is aware of what to anticipate from you and when to anticipate it. The extra constant you might be in your skilled world, the extra you’ll be trusted and that takes a very long time of being constant to earn that belief. It additionally helps with elevating kids, however I’m not parenting knowledgeable. 🙂
That being stated – be constant, it should profit you not simply in search engine optimisation however in lots of different methods.
Discussion board dialogue at Twitter.