Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

As onerous seltzers balloon in recognition, manufacturers have co-opted a time period as soon as reserved for a selected fashion of craft beer: sessionability. It is typically utilized in tandem with descriptors denoting wholesome, refreshing attributes. However by itself, the time period implies that a product might be consumed in a “session” of a couple of or two drinks….



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