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Following the current launch of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with shopper way of life consultants, pattern spotters, and futurists to debate the present state of worldwide shoppers’ sustainability behaviours, preferences, and purchases. The query of whether or not or not the common shopper actually cares about sustainability is a crucial one, however equally vital is how a lot do shoppers really find out about sustainability, and points like local weather change, single-use plastic, and photo voltaic power, as that straight impacts how manufacturers ought to develop new merchandise, messaging methods, and future planning. The buyer consultants and types strategists take us via the nuances of the info, together with the influence of the ‘sustainability hole’, and supply recommendation and proposals for manufacturers and entrepreneurs that need to make higher sustainability-driven choices.
Obtain the free Mintel Sustainability Barometer 2021 at mintel.com/consumer-sustainability-barometer.
WHERE TO LISTEN
MEET THE GUESTS
Samantha Dover (host)
Senior Magnificence and Private Care Analyst, Mintel Experiences UK
Supervisor, Mintel Traits, APAC
Senior Analyst, Tradition and Identification, Mintel Experiences US
Senior Traits Advisor, Mintel Consulting