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Mintel is delighted to announce that Marie Becker has been appointed as the brand new Senior Vice President, Head of Consulting, Americas at Mintel.
Marie Becker, a world chief in enterprise technique, joins Mintel with twenty years of expertise spanning advertising and marketing, insights, buyer expertise, and enterprise growth for B2B and B2C Fortune 500 manufacturers, in addition to mid-market and small companies.
Becker will lead Mintel’s growing team of Consultants with an unparalleled vary of sources at their disposal, together with client and market analysis, product innovation monitoring, development evaluation, product retrieval, and aggressive advertising and marketing intelligence—sources that function the muse for the way Mintel Consulting designs personalized options for its shoppers and advises them on advertising and marketing, model, enterprise, partnership, and innovation methods.
Becker’s most up-to-date place was as Senior Vice President at Ignite 360—a boutique insights and technique consultancy—advising a various shopper portfolio spanning business sectors and non-profit organizations. Previous to this, Becker rose via the ranks at Wells Fargo. She frolicked in client insights and technique roles, in addition to advertising and marketing and enterprise operations. She capped her profession at Wells Fargo as SVP, Head of Business Financial institution advertising and marketing technique, operations, international advertising and marketing, and enterprise companies. Early in her profession, she frolicked at GfK, a world consultancy. It was right here that her ardour for consumer-driven enterprise technique was born.
Becker earned an MBA from the College of Minnesota’s Carlson Faculty of Administration and a bachelor’s diploma in journalism from the College of Wisconsin. She serves on the Board of Administrators for Camp Fire Minnesota and Hennepin Theatre Trust.
Marie Becker, Head of Mintel Consulting, mentioned:
“I’m thrilled to hitch Mintel and lead the Consulting crew which has created an unimaginable basis for us to construct on now—in what can be a file yr—and within the years to come back. This function faucets into my deep ardour for listening to individuals’s tales and serving to companies join in significant methods. Having labored at a spread of firms, from Fortune 500 manufacturers to mid-market and small companies, I’m trying ahead to using Mintel’s knowledge, developments, and client insights to assist manufacturers of all sizes make higher choices sooner.”
Ben Dietz, President, Mintel Americas, mentioned:
“Marie joins Mintel Consulting at some extent the place our shoppers are asking for extra direct steering than ever. She brings together with her sturdy information of each the provider and model facet, and we’re trying ahead to studying from, and rising with, her. Given this unimaginable, numerous expertise and fervour for driving progress for all stakeholders she helps, I’ve each confidence that Marie can be an distinctive chief for Mintel and companion for our shoppers.”
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Interviews with Marie Becker to debate her function at Mintel and/or how Mintel Consulting makes use of rigorous knowledge on model, innovation, technique, and shoppers to ship every part from market evaluation to panorama evaluation, please contact the Mintel Press Office.