Microsoft Advertising Allows Static Headlines For Dynamic Search Ads

Microsoft announced that you could now use static headlines inside your Microsoft Promoting Dynamic Search Advertisements (DSAs). Static headlines are an extra column you may add to your Dynamic Search Advertisements web page feed. This lets you specify the precise advert title you need to present up for a selected URL you could have in your web page feed.

The Dynamic Search Advertisements (DSAs) web page feeds embody a column of URLs inside your area, grouped by Customized labels, and now with an advert title equipped for particular person URLs if you wish to leverage static headlines. Microsoft defined that “since advertisers that use DSAs are already specifying the outline used within the advert copy, the inclusion of Advert Title in your web page feeds means you now have full management over your DSA advert copy! There’s no dynamic textual content insertion for the headline or wherever else, which implies any advertiser that will have had considerations of violating laws prior to now now not wants to fret with static headlines.”

There are extra particulars on find out how to get began utilizing this on the Microsoft Advertising blog.

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