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Mintel, the specialists in what customers need and why, has as we speak introduced the launch of the Future of Nutrition, Health and Wellness 2021 Report, that includes the newest market analysis, product innovation insights, and shopper tendencies shaping the diet, well being, and wellness area, in addition to alternatives for corporations to behave on now and strategic suggestions for manufacturers over the subsequent 5 years.
Daisy Li, Affiliate Director, Mintel Meals and Drink, APAC, stated:
“The pandemic has uncovered essential truths associated to diet, well being, and wellness and proven that well being is each a private and public concern. The Way forward for Diet, Well being and Wellness 2021 Report takes a take a look at shifts in shopper behaviour associated to well being, the position holistic options play, and the alternatives for wholesome, inexpensive, accessible, and sustainable meals.”
Key findings from Mintel’s Way forward for Diet, Well being and Wellness 2021 Report embrace:
Rising curiosity in holistic well being post-pandemic
Immediately, well being is holistic and incorporates bodily, psychological, and social well-being. Mintel analysis highlights that 70% of Chinese language customers usually embrace immune-boosting meals of their food plan due to COVID-19, and 50% plan to proceed doing so this subsequent yr. In Brazil, 56% of customers aspire to eat a food plan that reduces the danger of way of life illnesses similar to hypertension and diabetes.
“The COVID-19 pandemic has strengthened the significance of getting a wholesome immune system. Immunity advantages proceed to resonate as individuals search for methods to help their immune techniques and defend themselves from sickness. Our analysis exhibits that demand for wholesome meals and drinks has elevated as COVID-19 has made wholesome consuming the next precedence to decreasing the danger of power illnesses. The need to remain wholesome will hold customers engaged with immune-support merchandise, even after the pandemic has subsided,” continued Daisy.
The now, subsequent, and way forward for diet, well being, and wellness
Within the coming years, diet will likely be practised as self-care. In response to Mintel analysis, 78% of US customers say maintaining a healthy diet is necessary for his or her emotional wellbeing. Whereas, in China, 44% of adults aged 18-59 consider having an excellent intestine reduces nervousness.
The subsequent wave of wholesome diets will likely be those who additionally help the well being of the planet and everybody on it. And inexpensive diet will acquire traction within the subsequent 5 years. Mintel analysis highlights that just about three in 4 Mexican customers (71%) agree that it’s more durable to eat healthily when cash is tight, and one-third of Chilean customers (34%) strongly agree that wholesome meals is just too costly to purchase regularly.
“Within the close to future, reeling from the impacts of COVID-19, there will likely be a push in the direction of extra holistic well being. Diet will likely be used as the inspiration for well being, each mentally and bodily. Food and drinks manufacturers can faucet into the self-care motion, similar to more healthy choices, packaging to help aware consuming and even temper meals formulations. Manufacturers can take a look at a multi-faceted method to help immune well being to assist meet customers’ overarching wellness targets.
“The pandemic and the following financial downturn, coupled with latest social justice actions will make diet fairness an necessary trigger shifting ahead. Manufacturers can handle dietary inequalities by facilitating localised options, bettering the affordability and accessibility of nutritious meals, and shifting to sustainable meals techniques. Over the subsequent 5 years and past, sustainable diet and the concentrate on the surroundings will change into the underlying components on the core of customers’ dietary selections and behavior. Customers’ holistic mindset about well being and wellbeing will shift the dialog about wholesome diets from ‘higher for you’ to ’higher for us’. Diets designed to help particular person, in addition to planetary, well being, will likely be prioritised by customers. Food and drinks corporations want to enrich environmental efforts with moral packages devoted to human welfare, a essential concern introduced forth by the pandemic,” concluded Daisy.
Mintel’s Way forward for Diet, Well being, and Wellness 2021 Report [partial] is accessible without spending a dime obtain here. For extra data or to schedule an interview with our analyst workforce, please contact the Mintel Press Workplace at email@example.com.