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When is the final time you evaluated your social media technique? With the current developments, new options, and fully new platforms, host Andrew Davidson sits down with Mintel social media specialists to debate the traits driving the ever-evolving social media panorama, how manufacturers are responding to altering shopper behaviours, and what entrepreneurs should do to remain aggressive within the subsequent 12 months. Publish-COVID-19 shopper behaviours, expectations of accountability and transparency, and earned/natural content material all have a essential function to play in a great social media technique. Pay attention now to seek out out what the specialists suggest.
WHERE TO LISTEN
MEET THE GUESTS
Andrew Davidson (host)
SVP/Chief Insights Officer, Mintel Comperemedia
Senior Gaming Analyst, Mintel Experiences US
Senior Media Analyst, Mintel Experiences UK
AVP, Advertising Intelligence Advisory