Pokémon Go maker Niantic stated its social impression for 2020 consists of $170,000 in donations for pandemic reduction and $700,000 for training, sustainability, and well being causes.
The worldwide pandemic compelled Niantic to pause neighborhood occasions and in-person gatherings. Nevertheless it managed to search out methods to assist neighborhood engagement by way of on-line occasions. It created its Black Lives Matter commitment, the Local Business Recovery Initiative, and took part in a business coalition for marriage equality in Japan and the power of virtual learning. Niantic workers immediately contributed to 136 causes, and the corporate helped greater than 1,000 small companies. The corporate additionally helped dozens of organizations comparable to SixSquare, 9 Dots, Hold Giving Detroit, and others via its Black Lives Matter program.
Niantic stated it’s actively in search of companions all over the world who’re keen on discovering methods to make a constructive impression via storytelling, neighborhood engagements, and augmented actuality. Should you’re a metropolis authorities, nonprofit, or basis seeking to have interaction in new methods, you’ll be able to contact the corporate at social-impact@nianticlabs.com.
Pokémon Go generated $1 billion within the first 10 months of 2020 alone, in line with measurement agency Sensor Tower’s estimates. The sport launched in July 2016 and it had a giant replace not too long ago.
