As a Senior Meals & Drink Analyst, Honorata delivers actionable perception on foods and drinks developments and innovation, with a selected curiosity in well being and wellness.
As virtually half of shoppers within the UK report snacking in between meals regularly because of the COVID-19 outbreak, consolation meals – equivalent to popcorn – have an untapped potential for innovation.
Not solely is popcorn a popular snack option, however it’s additionally a trending ingredient/flavour note across global food launches, notably in snacks different than simply popcorn and chocolate/sugar confectionery.
Blurring class traces by including popcorn to snack bars is a technique value exploring to have interaction with adventurous shoppers, together with not solely popcorn lovers but in addition snackers who’re on the lookout for multi-sensory and share-worthy experiences. Beneath are among the newest popcorn improvements that snack bar manufacturers may take inspiration from.
Popcorn strikes past its core class
Tapping into the Mintel Trend Driver Experiences – which explores how vital numbers of shoppers are on the lookout for distinctive sensations – savvy snack manufacturers have began to increase their popcorn choices into different classes.
Premium popcorn bars
Joe & Seph’s Popcorn Bars (UK)
Joe & Seph’s expanded its connoisseur popcorn vary with premium popcorn bars in September 2020. Obtainable in such indulgent flavours as orange, pecan & cinnamon and salted caramel & nuts, these new gluten-free bars are based mostly on air-popped popcorn. These may attraction to the four in ten German snack bar consumers who could be considering making an attempt a snack bar with a number of textures.
Past delivering on comfort/portability, this vary responds effectively to shopper hygiene considerations by providing an individually wrapped different to sharing baggage. Offering snackable indulgence is a robust alternative for snack bar manufacturers that purpose to remain related within the COVID-19/post-COVID-19 period.
Schogetten Good Match Popcorn & Caramel Chocolate (Germany)
This chocolate contains 43% caramel-cream filling and a couple of.3% popcorn items.
Ben & Jerry’s Poppin’ Popcorn Mild Ice Cream (Portugal)
This dessert includes buttery brown sugar ice cream with chocolatey popcorn chunks and candy & salty caramel swirls.
Be Higher Candy & Salty Popcorn Chips (Canada)
These chips will not be fried however air-popped utilizing warmth and stress to create a delectably light-tasting, crunchy snack seasoned with sea salt and a touch of cane sugar.
Dialling up pleasure with uber-indulgent, seasonal and category-blurring flavours
Over four fifths of European snack bar consumers enjoy experimenting with new types of bars, signalling alternatives for bolder flavour innovation in popcorn bars. Snack bars may take inspiration from the distinctive popcorn flavours recognized under:
Cookie Pop Popcorn Oreo Halloween Version (US)
These Halloween Oreos are stuffed with an orange-coloured vanilla cream. They’re described as being: “Massive on flavour, low in energy and assured to shock and delight snackers of all ages”.
Cap’n Crunch’s Crunch Berries Popcorn Combine (US)
This combine includes air-popped popcorn mixed with actual Cap’n Crunch’s crunch berries sweetened corn and oat cereal.
Candy chili BBQ popcorn
Jimmy’s & McIlhenny Co. Tabasco Candy Chili BBQ Popcorn (Netherlands)
Incorporating savoury popcorn for a brand new flavour and textural twist is an fascinating path to take when addressing the wants of shoppers who’ve a desire for savoury snack meals. Nearly two fifths of UK snackers say that there must be extra ‘swavoury’ (candy and savoury) snacks out there. Including extra savoury notes to the snack bar class also can assist in positioning snack bars as meal substitute meals fairly than snacks solely, thus offering additional causes to purchase.
Past popcorn, pretzels and marshmallows additionally deliver novelty in flavour and texture
Blurring class traces, pretzels and marshmallows have additionally been having fun with sure publicity in snack bars, notably within the US. Not solely do these additions present new flavour experiences but in addition work effectively in multi-layered creations.
This faucets into Mintel Food & Drink Trend Eat With Your Eyes, which highlights additional improvement alternatives for visually spectacular creations that interact extra senses than simply style, that includes vibrant colors, eye-catching shapes, tempting textures and distinctive layers. Worthy of sharing on social media, such multi-sensory launches are prone to attraction to youthful audiences, particularly.
Pretzel granola bar
Cascadian Farm Natural Candy & Salty Peanut Pretzel Chewy Granola Bars (US)
These treats are dipped in wealthy chocolate-flavoured coating whereas “crunchy peanuts and pretzels present the proper salty combine”.
Marshmallow protein bar
Protein Works Loaded Legends Marshmallow Choc Rock Protein Bar (Germany)
This bar is excessive in protein & fibre and low in sugar. It encompasses a caramel layer and is roofed in a darkish chocolate flavour coating, topped with marshmallows.
Solar-Maid Bites S’Mores Flavoured Fruit, Oat & Nut Bites (US)
These bites are made with entire fruit in addition to entire grains and nuts. The model has “packed each a part of childhood’s favorite campfire snack into one scrumptious S’mores Chew”.