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Set towards the backdrop of the COVID-19 pandemic and all of its ramifications, this 12 months’s Tremendous Bowl was in contrast to every other — from the buildup and the game-day expertise to the way in which manufacturers leveraged the occasion on Tremendous Bowl Sunday. For manufacturers prepared to persevere by way of the difficult manufacturing logistics caused by COVID-19, Tremendous Bowl LV served as a goldmine of potential shopper connection. This 12 months a number of manufacturers sought a tone completely different from the one often seen throughout a standard 12 months’s Tremendous Bowl to attach with greater than 100 million People.
After reviewing every model’s omnichannel downfield makes an attempt, analysts from Mintel Comperemedia and Mintel Stories have recognized themes that emerged from this 12 months’s Tremendous Bowl advertising and marketing slate, and inside every have famous the adverts and techniques that reached the top zone, and those that doinked off the uprights.