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With Tremendous Bowl LV lower than every week away, Mintel consultants anticipate the cultural impression of the most-watched US TV broadcast occasion within the context of a divided nation, an financial disaster, and a worldwide pandemic. They discover the challenges going through advertisers as they battle to seek out the fitting tone and seize consideration. With some large names and veteran Tremendous Bowl manufacturers dropping out of the advert lineup, what’s the proper transfer for smaller manufacturers and people nonetheless taking part? What classes ought to manufacturers and entrepreneurs take away from the occasion and what impression will it have on the business going ahead? Be a part of the analysts as they talk about these matters and extra, together with second-screen viewing and Zoom tailgates.
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Andrew Davidson (host)
SVP/Chief Insights Officer, Mintel Comperemedia
Shopper Insights Analyst, Sports activities, Mintel Experiences US
Shopper Insights Analyst, Social Media, Mintel Experiences US
Senior Analysis Analyst, Mintel Comperemedia