We simply revealed a brand new take a look at the design trade and the tendencies driving it. Forrester shoppers can see it right here: The Design Industry, 2021. We estimate the scale of the worldwide design trade to be $162B and consider a number of software program classes utilized in design will develop greater than 20% this yr.
And proper on the heels of our report, much more indicators have emerged that time on this course:
The variety of designers might be going to develop even sooner. Final month, the US Bureau of Labor Statistics (BLS) launched updated employment projections for the following 10 years. In it, the BLS doubled it’s pre-pandemic “net builders and digital interface designers” progress projections for the following decade. Our latest world survey of design groups discovered that half anticipated to develop in 2021 and one third anticipated to develop by greater than 25%. And that’s in all probability low since that survey was fielded throughout the summer season and fall of 2020 when financial circumstances had been extra unsure.
Tech spending forecasts are being revised upwards. Andy Bartels’ newest US tech forecast predicts 6% progress in spending in 2021 and 6.5% in 2022.
This spending reinforces current tendencies like:
Digital transformation and cycles of design. When you begin doing design nicely, it’s onerous to cease. When you’ve reworked any course of or expertise digitally, it’s onerous to do it the outdated method. It’s onerous to return to an absence of iteration, to not testing with customers, and to an absence of monitoring for perception into efficiency. A number of distributors within the design classes have instructed us they’re seeing extra demand and rising greater than what we estimated they’d.
Higher design within the office. Companies are finding bad design for work can cost them millions. This justifies added funding for design — from each the consumers and distributors of software program. Stripe was lately valued at $95B as a result of as the Financial Times put it “Stripe’s is just not the most affordable charge obtainable however key to its attraction is velocity and ease of integration… Its on-line instruments are designed to be simple for companies to undertake with no need a big gross sales drive or help staff.” Stripe was a leader in Forrester’s recent Q3 2020 Merchant Payments Wave for similar reasons.
Add this to our documented tendencies in B2C and B2B shopping for habits that emphasize utilization, the expansion in AI adoption (design is key), and the increasing prolonged actuality (XR) alternative. Lastly, our research present design consumers are coming from throughout the group, and design studies into many components of the group. That every one tells me design is an enterprise-wide precedence that reveals no signal of slowing down — quite the opposite: It’s accelerating.