The Trade Desk to Hand Control of Unified ID 2.0 to Prebid

The Commerce Desk is handing over management of Unified ID 2.0, a attainable alternative to third-party cookies, to Prebid, a nonprofit group working to standardize programmatic monetization. By the second quarter of 2021, Prebid will independently function the technical infrastructure of Unified ID 2.0 and monitor using the know-how. The purpose is to…



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