Final yr was an thrilling one for efficiency entrepreneurs, partly as a result of they obtained hyped about what scared so many professionals through the pandemic: accountability. Measurable outcomes proved their concepts labored, and labored effectively. So, there’s maybe no higher yr for Adweek’s Efficiency Advertising Awards to debut than in 2021. These 24 honorees symbolize a self-discipline that rewards monitoring buyer journeys to clicks, leads and gross sales. Efficiency advertising was gaining in prominence lengthy earlier than the pandemic toppled “the way in which we’ve all the time finished it” organizational mindsets, however when widespread lockdowns compelled many individuals to earn a living from home, it escalated advertising mannequin modifications. From lead-generating webinars hosted on a platform that 2020 catapulted to fame, to United States Postal Service deliveries considered through e mail, these campaigns delivered the accountability companies demand and the creativity the trade celebrates with results-driven, focused advertising that rose above the remainder.