In style doesn’t imply higher by any absolute scale.
In style merely implies that extra individuals like this factor than that factor.
In style isn’t an act of genius. In style is both an intentional act (to serve a very massive, homogenous viewers) or a fortunate break.
Probably the most direct method to turn into standard is to serve the viewers that made the very last thing standard. By that definition, standard nearly all the time means ‘not higher.’ It merely implies that you discovered a big group and gave them what they needed.
The world likes standard, however it doesn’t need to be your purpose.