- Information storytelling is the method of mixing graphics and narratives to assist audiences perceive complicated knowledge
- There are eight kinds of graphs and charts that entrepreneurs can use to inform knowledge tales
- This information will make it easier to perceive why knowledge storytelling is necessary and what finest practices it’s best to observe
We’re seeing the rising significance of storytelling with knowledge in 2021—primarily due to the quantity of information being shared with audiences over the previous yr.
However knowledge must make sense to individuals if it’s to result in higher engagement and elevated conversions. That’s the place visualization is available in.
In accordance with Venngage’s recent study, knowledge storytelling has grow to be a preferred device in a company’s arsenal, with 48 p.c of entrepreneurs creating knowledge visualizations weekly.
On this article, we are going to share why companies are turning to knowledge storytelling to inform their model tales and to seize the creativeness of their prospects.
Why is storytelling with knowledge necessary?
Information-driven storytelling combines knowledge and graphics to inform a compelling story. It additionally offers the information extra context so audiences can perceive it higher.
The visible illustration of information lies can present readers patterns and connections they could not have deduced on their very own.
That’s what makes them such a vital device in a small enterprise’ arsenal—knowledge graphics can assist companies track their performance and set objectives.
Sorts of information visualizations for storytelling
There are quite a few visible instruments accessible to render knowledge—they spotlight why knowledge visualization is necessary.
A few of the varieties of information visualizations for storytelling embody:
- Bar Graphs
- Bubble Charts
- Line Charts
- Pie Charts
- Scatter Plots
Every visualization approach serves a goal. Bar graphs and charts are perfect for creating comparisons, whereas line charts present linear relationships.
Maps present geographical knowledge, like this instance in regards to the languages of the world.
Pie charts share knowledge based on set classes, whereas scatter plots present relationships between a number of variables.
To grasp which charts and graphs to make use of to inform your knowledge story, you may confer with the beneath infographic.
5 benefits of information storytelling
What benefits can companies count on when storytelling by knowledge?
These are the questions that entrepreneurs and designers ask themselves earlier than enterprise such a design-heavy venture.
However there are a number of makes use of for knowledge graphics that make them value investing effort and time into.
1. Supplies deeper evaluation into info
Should you take a look at the kinds of visualizations described above, you may see how they supply better perception into info.
A textual content put up or report can do the identical work however would require way more labor from the reader—growing the possibilities of them leaving your web page for shorter content.
A graphic, then again, tells the reader the identical info in a a lot shorter time. This improves engagement charges and conversions.
Visuals also can convey patterns simply permitting the reader to investigate info shortly by connecting the dots themselves.
2. Promotes problem-solving
Information tales are succinct supplies that enhance the problem-solving course of and improve productivity.
It is because decision-makers don’t need to learn reams of textual content or sift by info on their very own—the graphics do the work for them and pace up problem-solving.
3. Engages inner and exterior audiences
Content marketing is geared towards engagement—and that’s why sturdy visuals that catch the attention are so necessary.
Visuals are extra enticing than blocks of textual content—and knowledge graphics which can be well-made much more so than others.
It is because an information story is compelling in itself—numbers, percentages, relationships, and connections are all causes for a reader to cease what they’re doing and take a look at your graphic.
Consequently, you enhance visitors and views to your content material and your web site, all whereas selling a positive impression of your model.
4. Improves reporting talents
Reviews are half and parcel of enterprise life. An amazing knowledge story is essential to a memorable and highly effective evaluation, like this straightforward however elegant finance infographic template.
There may be a lot knowledge concerned in creating reviews—if they’re articulated by numbers and tables, your viewers will likely be misplaced, and worse, bored.
That’s the reason nice knowledge storytelling is so necessary in report-making, not simply to maintain individuals however to inform a superb story.
5. Huge attain
Graphics may be repurposed in a number of methods and for quite a lot of channels. Social media platforms like Twitter, that are chockful of data, require a robust visible to get consideration.
That spotlight may be generated by knowledge storytelling. Chew-sized visuals arrest the viewer as they’re scrolling by their feed—they’re additionally simple to soak up and extra shareable.
Visualized knowledge makes for excellent content material whether or not for social channels, newsletters, weblog posts, or website landing pages.
An amazing graphic has the potential to go viral, widening the attain of your content material and affect.
Information storytelling finest practices
Paying heed to the significance of visualizing knowledge means following just a few finest practices. You’ll be able to’t create visuals with out having a objective.
You additionally want to know the subject material and the wants of your viewers so your knowledge tells the story you need it to and engages your readers.
Listed here are the six finest practices for creating visualizations that may boost customer retention.
Create visible hierarchies
Hierarchies are vital for individuals to learn and interpret your knowledge. Visible hierarchies are a key part of information storytelling as a result of they assist readers create context and patterns.
Because you don’t wish to write an excessive amount of textual content to clarify your graphic, hierarchies are the easiest way to convey context. Listed here are the most effective methods to construct visible hierarchies and context:
- Placement of parts from prime to backside
- Grouped parts
- Various colours
- Diversified visible types
- Growing font sizes
Customers will have the ability to deduce the connection between knowledge and parts utilizing the above strategies.
Construct belief into knowledge visuals
The advantages of visualization are utterly misplaced if you happen to can’t elicit belief within the individuals viewing your info.
After we put statistics collectively for research at Venngage, we survey a whole bunch, if not 1000’s, of respondents earlier than starting the design course of.
That is essential to keep away from cherry-picking knowledge, which may be deceptive, as this graph exhibits, and by accident designing bad infographics.
It’s at all times finest to compile knowledge from trusted sources which can be unbiased. Confirm that knowledge with at the least two different sources so you recognize that the information is consultant of the knowledge.
Solely then must you transfer into the design section. When creating your visuals, keep away from distortion as a lot as doable by following these strategies:
- Select charts and graphs that fit your knowledge
- Your visible ought to embody a scale to offer context to the information
- Baselines for knowledge ought to at all times begin at zero
- Each axes ought to seem within the graphic and be equal in measurement
- Use all related knowledge within the visible; don’t depart necessary knowledge out
Measurement performs a significant factor in trust-building—use similar-sized visible parts, like icons, that may be scaled on a graph.
Present adjustments in knowledge by measurement and house however each needs to be equal between all visible parts.
Maintain visualizations easy
Pulling collectively knowledge requires quite a lot of effort and time. It may be tempting to design visuals that categorical as a lot info as doable.
However that mindset can negate the effectiveness of visually representing knowledge, and overwhelm your viewers.
Visualizations needs to be easy and straightforward to know—not solely is that this a brand design trend in 2021, but it surely retains readers extra engaged, like this chart we created.
Whereas a posh visualization might look refined and fascinating, in case your viewers spends an excessive amount of time attempting to know it, they’re going to ultimately quit and transfer on.
A badly-designed graphic, just like the one beneath, may also give readers a detrimental impression of your model and product, shedding you extra potential prospects.
Information graphics needs to be easy sufficient to know at a look—that’s on a regular basis you must get customers’ consideration.
Don’t overuse textual content
In case your knowledge story wants extra textual content to know it, the visible isn’t well-designed. Whereas there must be some textual content within the graphic, it shouldn’t dominate the picture.
You’ll be able to at all times write a weblog or social media put up round your findings, however your readers shouldn’t be misplaced with out the context.
The advantages of data-driven storytelling lie in the truth that your info may be communicated by the visible medium.
Should you’re counting on textual content to do all of the speaking, your graphic is missing. Use graphic parts like icons and shapes, and break your knowledge down into bite-sized parts so it’s simple to convey.
Use colours properly in visualizations
Colours have quite a bit to do with the significance of information visualization storytelling—they can be utilized to focus on key info in a graphic and increase the information story you are attempting to inform.
However that doesn’t imply you employ all the colours within the palette in your graphic. Once more, too many colours, like an excessive amount of info, can overwhelm the viewers.
On the flip facet, through the use of too few colours, you may mistakenly create connections between knowledge that aren’t appropriate.
Use your model colours in your visualizations, and increase them with two or three colours. Strive to not exceed 5 colours or 5 hues of a single colour.
Should you’re questioning what varieties of colours work collectively, you should use this checklist to decide on colour mixtures.
Use muted colours in your graphics, as an alternative of daring ones, as that’s what is on-trend in the mean time and can make your visuals extra related to audiences.
Spotlight knowledge in visuals
As a lot as you need customers to know the information as you current it to them in a visible, you intention to seize their consideration as shortly as doable.
Even the best visuals want some highlights to attract the attention and it’s a good way to keep up the integrity of your knowledge story.
Use a spotlight colour to make related knowledge stand out or enhance the font measurement or icon measurement to do the identical.
By spotlighting an important info, you’ll be extra profitable in attracting consideration to your visible and telling your knowledge story.
Companies can leverage the significance of information storytelling
We’ve highlighted how knowledge storytelling could make a distinction in business growth in 2021.
Graphics share insights and correlations that audiences might have missed, whereas nonetheless being compelling instruments that have interaction and convert prospects.